“CAKE’s physical presence around the world is expanding in line with our multi-city strategy, where we treat key cities as proper markets of their own. Change is happening fast, with more companies and commuters realizing every day how light electric vehicles can make business better – or just turn commuting into something pleasant”, says Stefan Ytterborn.

UK, London

A UK sales team is already in place, with growth plans including an expanded local team to serve British B2B and B2C customers. Curious Londoners can begin by visiting the CAKE Pop-Up Store in the heart of Shoreditch, with a permanent CAKE:site.

“London is an important part of our multi-city strategy, where we treat key cities as proper markets of their own. There is definitely an appetite for sustainable transportation alternatives in this vast city, and sustainability is our reason to exist and simply inseparable from our business. With its commuter challenges, yet maturity in terms of bicycle riding, CAKE will further release the congestion issues of London and we want our community of CAKE riders to be a part of this change.” said Stefan Ytterborn, Founder and CEO of CAKE.

Combining excitement with responsibility, CAKE’s mission is to inspire towards zero emission. All components are engineered from scratch to optimise the riding performance while enhancing the perspectives of sustainability.

New fossil fuel vehicles banned by 2030

The United Kingdom is set to ban the sale of new internal combustion engine vehicles by 2030. With a current fleet of cars totaling more than 2.5 million cars registered in London alone, a paradigm shift is expected. CAKE is already offering electric mopeds and motorcycles that serve customers ranging from last-mile delivery companies to commuters. Perfect for city living, no clutch, no gears, minimal servicing needs, easy usage and a range of modular personalizations to suit each customer’s individual need, CAKE bikes are also eligible for bus lane access meaning a faster, cleaner and traffic free London commute.

A key part of CAKE’s city-by-city global expansion plan, the 100 square meter Curtain Road Pop-Up includes a showroom, event space, full-service centre and demonstration vehicles, giving Londoners the opportunity to not only test ride these extraordinary electric vehicles, but also a place for the community of CAKE riders to service their bikes and connect with the team.

The CAKE Pop Up Store London is now open and is located on 55 Curtain Road, London, EC2A 3PT, United Kingdom.

France, Paris

The CAKE Pop-Up Store is located in the Marais district of Paris, with a full-service CAKE:site and a sales team already in place to serve both B2B and B2C customers.

“Paris is a key market for us, being the epicenter of innovative, environmental legislation, a place that is buzzing with excitement for clean transportation options. We simply couldn’t think of a better city to head to next”, said Stefan Ytterborn, Founder and CEO of CAKE.

Paris bans cars

Paris is targeting a late 2023 introduction of legislation, effectively limiting movement of cars in its city center. CAKE electric mopeds and motorcycles will be exempt from the ban that is expected to remove approximately 100,000 cars from the streets each day. Additionally, two-wheelers using combustion engines will by September 1st be subject to parking fees, while electric alternatives continue to enjoy free parking on Paris streets. 

“Paris is leading the way and this is an opportunity for both companies and citizens to embrace a very promising future. Less cars and trucks equals less congestion, enabling smoother last mile delivery chains and cleaner, more liveable cities. Clean, silent and efficient transportation is our entire reason to exist as a company, so we applaud this exciting development”, added Dominique Dutronc, General Sales Manager France, CAKE. 

The CAKE Pop Up Store Paris is now open and is located on 55 rue Notre Dame de Nazareth.

Germany, Berlin

Like many major cities in Europe, Berlin is moving ahead quickly to combat the use of combustion engine vehicles in its city center. A petition to effectively ban cars from Berlin’s city center gathered more than 50 000 signatures earlier this year and is currently being reviewed by the state constitutional court. With more than 6 million residents calling the greater Berlin area their “Zuhause”, CAKE sees huge potential in the area. Already marketing the entire family of premium electric motorcycles and mopeds through their online store, many Berliners are already familiar with the CAKE brand. Current clients include last-mile delivery companies as well as commuters conscious of both their time and the environment.

“Berliners are already demanding city streets free of polluting and noisy cars that clog up what little is left of available space. We have a compelling offering of clean, electric motorbikes that caters both to occasional riders all the way to professional power users. We are definitely looking forward to making a difference in Berlin”, commented Nicole Nehrke, General Sales Manager Berlin, CAKE.