Source: press release DAB Motors | With the 2024 Games coming to a close, DAB Motors brings the spirit of sport to life through five themed custom electric motorbike designs. With this year’s opening ceremony sending athletes on boats down the Seine, DAB Motors reimagines individual sports for the road, incorporating colours, details, cultural references and iconography into each proposal.

Titled ‘A la gloire du sport’, the collection are proposals from the DAB Custom Studio (DCS), a bespoke service branch of DAB Motors dedicated to creating unique and experimental adaptations and adjustments for customers.

Using the recently launched DAB 1α as the starting point, the French motorcycle brand, acquired by Peugeot Motocycles in 2023, celebrates the triumph of Paris this year to converge sport and motorcycling. Referencing Founder Simon Dabadie’s favourite sports from this year’s tournament, the design exploration creates sporting alter-egos for the electric motorbike, each in a colour referencing one of the five rings.

With the brand’s production bikes drawing inspiration from BMX culture and retro video games, this new release takes this approach one step further, creating fun and playful proposals for electric motorcycles dedicated to Surfing, Basketball, Skateboarding, Tennis and Boxing.

Each electric motorcycle features it own distinctive aesthetic informed by the culture and legacy of the individual sport:

Basketball (Yellow): This design involves the exciting energy of the basketball court, while nodding to the game’s connections to street culture and hip hop music.

Boxing (Red): A colour indicative of strength and resilience, the red paint job is accentuated with golden side panels reminiscent of championship belts with boxing gloves displayed proudly on the seat strap. Adding a playful twist, the iconic DAB flat front plate features Mike Tyson’s famous face tattoo, adding a lighthearted touch to the bike’s design.

Tennis (Green): Inspired by sport’s elegance and tradition, the front “panier” is perfect for carrying tennis balls and picnic items. The bike’s refined aesthetic is underscored by a green and white tartan seat, racket holder, and custom brown tires.

Surfing (Blue): An ode to the adventurous, free-spirited lifestyle synonymous with surfing, this ocean blue motorbike features a front luggage rack, a surf rack and DAB surfboard. With a blue neoprene seat, off-road tires and silver fork, this surf-theme bike is fit for coastal scenes of Biarritz, where the DAB brand began.

Skateboarding (Black): Designed with thrill-seekers in mind, this bike speaks to the underground convergence between skateboarding and BMX culture with a forged carbon bodywork detailed with hand-painted graffiti and a BMX handlebar foam. Unique features include crash pods, a tubular protection structure and skate rack.

Founded in 2018 by French entrepreneur Simon Dabadie, DAB Motors is a boutique electric motorcycle manufacturer based in Bayonne, France. It amassed a cult celebrity following, including the likes of J Balvin, FKA Twigs, Marcus Rashford, and Rosalía, as well as an exclusive collaboration with Burberry. In April 2024, the brand opened registration for the DAB 1α, its first production electric motorbike.

About DAB Motors

At DAB Motors, the team defies the norms of motorcycling, infusing subjectivity, emotion, art and beauty into every creation. They challenge conventions by crafting art pieces that transcend size and power, designed for strong individuals who dare to stand out. Born from a desire to escape conventional life, DAB motors injects passion and singularity into every aspect of the brand, rejecting norms and offering an experience defined by innovations and luxury. Unlike others, they prioritize wild and uncompromising designs, curating a community of like-minded individuals who appreciate the beauty of singularity. At DAB Motors, they don’t just sell motorcycles; they provide works of art that resonate with those seeking singularity.

About Simon Dabadie

Simon Dabadie is a French-based designer, engineer, and entrepreneur. He is the Founder, CEO and Chief Design Officer of DAB Motors, which set out to redefine the traditional motorcycling world, by putting creativity and innovation at the forefront. Born and raised in Bayonne, Southwest France, Dabadie continues to work and live in the French city.

Dabadie studied and trained as an engineer before working as a 3D designer for world-leading motorcycle brands, including Yamaha, Skully Systems and Roland Sands Design. Equipped with expert knowledge of the mechanics of engineering and the motorcycle industry, Dabadie began DAB Motors with just one computer, one 3D printer and one prototype motorcycle. In 2023, his concept brand was acquired by Peugeot Motocycles.