About THE PACK
THE PACK (founded by Guy Salens) is an independent online media platform dedicated to the global light electric vehicle industry, with a strong focus on electric motorcycles and mopeds.
We publish news, in-depth articles, test reviews and industry updates for a highly targeted audience of professionals, enthusiasts and decision-makers within electric two-wheel mobility.
Thanks to our growing network and loyal readership, THE PACK has become a trusted communication channel for electric motorcycle manufacturers, startups and suppliers looking to reach the right audience in a credible way.
In addition to our editorial work, we offer a range of content marketing opportunities for brands that want increased visibility, controlled messaging or campaign-based exposure. These options are always clearly defined and transparently separated from our editorial content.
This MediaPack outlines the available possibilities, both online and offline, for brands that want to collaborate with THE PACK in 2026.
How we work with startups >
Brand Ambassador Program >
THE PACK Plaza >
THE PACK ITALIA
Guy Salens: “THE PACK ITALIA is the Italian division of THE PACK, a global reference in electric two-wheeler news and innovation. The Italian team brings local expertise, international perspective, and a passion for the technologies shaping tomorrow’s mobility.
I warmly welcome Fabrizio Tiriolo, our Italian sales and marketing manager, and Marco Ghezzi, our editorial manager, to THE PACK community. Both bring their experience and dedication to elevate THE PACK to new heights in Italy.
This is a new opportunity to serve as a dependable partner, connecting leading Italian Light Electric Vehicle (LEV) manufacturers with distributors, importers, and dealers across Italy, Europe and around the world. The new website, ‘THE PACK ITALIA,’ has been launched in May 2025.
SteckerBiker / THE PACK News
After working together for some months now, THE PACK is proud to announce its next regional team, joining forces with SteckerBiker, one of the most vibrant communities for electric two-wheelers in Germany. With this collaboration, THE PACK strengthens its international network of local voices, bringing riders and enthusiasts even closer together.
This collaboration aligns perfectly with THE PACK’s ‘Global Strategy’, an ambitious plan to broaden its influence by creating a worldwide network of local journalists, bloggers, vloggers, and media partners.
Guy Salens: “Following THE PACK ITALIA and THE PACK China, Germany has become the third country where we can distribute local and reliable information at a crucial time, as the electric motorcycle sector sees unprecedented growth and consumer interest. Thx to Paddy Lectric and Remo Klawitter for this opportunity!“