BRP was the Canadian company that has purchased some assets from Alta Motors, you remember? In the following press release they announced a few new concepts (probably based on the research and development from Alta). “For the moment, these are preliminary concepts as we are currently evaluating market viability” said Denys Lapointe, Senior Vice-President, Design, Innovation and Creative Services at BRP.
These concepts give a glimpse of what the future could hold, among others, for both of its current product lines and for other potential segments. As a leader in the powersports industry, BRP continues to push the limits of the industry by unlocking new ways to move people and to explore new territories, while still providing the fun and exhilarating experience that riders expect.
“BRP has been working for some time on how to create e-vehicles to bring new experiences to potential and existing riders. As we’ve said, it was never a question of “if’’, but “when’’. We are truly excited about electric and see it as a potential opportunity for our business,’’ said Denys Lapointe. “We continue to constantly innovate, and e-vehicles are no exception. Our talented team from around the world is working on new ideas and we’re eager to hear the consumer’s reaction.