B2B News | Belgian startup THE PACK “Electric Motorcycle News” joined forces with the Brussels Auto Show to launch a dedicated area for electric motorcycles and mopeds at their event (17 > 21 January 2024). The designated ‘THE PACK PLAZA’ will feature a special area where light electric vehicles will be displayed. An indoor test track will be integrated for electric motorbikes and mopeds.
Electric motorcycle and moped manufacturers will be able to build a custom stand, in addition to the introduction of an open area/gallery to showcase light electric vehicles.
Guy Salens – THE PACK: “Manufacturers from e-brands can set up their LEV (or more than one) at The Gallery with a info display (bundled in the package) at THE PACK PLAZA. The advantage of this is that there won’t be any need for staff during the show. We think this “hands-off” approach could be attractive, and my team will answer any additional questions. This is also an extraordinary opportunity for startups to demonstrate their innovations to a large audience with less effort.”
Visitors
Considering the given parameters and the length of the event, the maximum number of guests that could attend is 170,000. This is based on data collected from 402 car shows as well as informed estimates.
“It’s clear that we’ve moved past the “early adopters stage” and e-mobility isn’t just for tech geeks anymore. The five halls at Brussels Expo offer a unique blend of history, modernity, and innovation, making it an ideal place for gathering information and sparking conversation. I am very pleased to present this inspiring environment with THE PACK in cooperation with 402 Automotive, the organizer of Brussels Auto Show.”, says Guy.
Prices for THE PACK PLAZA (excl. VAT)
Tailor-made stand
- Square meter price: €60,00 for 1 m² of exhibition space
- THE PACK can give you a 20% introduction & welcome discount!
- Contact us for all prices concerning the complete setup of your booth
The Gallery = open space exclusively for Light Electric Vehicles
- 1 electric motorbike/moped = €1.250,00
- 2 electric motorbikes/mopeds = €1.750,00
- 3 electric motorbikes/mopeds = €2.100,00
- 4 electric motorbikes/mopeds = €2.400,00
Included: 1 info display with all technical specifications and/or QR-code for more info. The motorcycle needs to be delivered as is to Brussels Expo or put together on location. Unfortunately, we cannot provide assembly services for safety reasons. The exhibitor will be responsible for collection and return shipping costs entirely on their own.
Test drives
At THE PACK PLAZA, an indoor test track is being set up to accommodate light electric vehicles. Candidates for a test ride can arrange one directly with the exhibitor on site. Applicants must hold a valid motorcycle license and wear appropriate protective clothing.
Extra
- Parking tickets for exhibitors are available at €50.00 / car for 5 days
- Exhibitors are entitled to 10 free entrance tickets.
About Brussels Auto Show (BAS)
With an area of 50,000 square meters, this January spectacle is sure to be a must-see for all kinds of car and motorcycle enthusiasts. Not only will there be plenty of stunning creations on display across the themed squares and stands, but also an impressive 1.5-meter-high Catwalk which stretches 80 meters long in Palace 5. Weekdays will revolve around exploring mobility, charging systems, and technological developments during seminars and congresses; other days will focus more on e-sports, gaming, and lifestyle activities. Every day promises something new! Tickets can be ordered here >
The first-ever Brussels Auto Show is presented by 402 Automotive and is not related to FEBIAC, organizer of the AutoSalon/European Motor Show Brussels until 2023, which was hosted at Brussels Expo.
Opening Hours
- Wednesday January 17th: 5:00 pm – 10:00 pm: Preview Night, and VIP
- Thursday January 18th: 12:00 pm – 10:00 pm: 1st Fair Day
- Friday January 19th: 12:00 pm – 10:00 pm: 2nd Fair Day and Nocturne
- Saturday January 20th: 10:00 am- 6:00 pm: 3rd Fair Day
- Sunday January 21st: 10:00 am – 6:00 pm: 4th Fair Day
About 402 Automotive
For the last twenty-five years, 402 has been organizing a variety of exciting automotive events. These specialized events focus on specific areas within the automotive community, such as classic cars, supercars, customs, and high-end vehicles. With over 300,000 enthusiastic attendees annually, 402 Automotive creates fantastic opportunities for automobile companies worldwide!
The core team at the Dutch office in Hoeven handles 402’s marketing and sales for all events while maintaining contacts with corporations, clubs, and patrons. Additionally, event production is coordinated by 402 with support from numerous freelancers and volunteers who specialize in track, paddock, ticketscanning, entertainment and presentation.
