THE PACK had a little talk with Paul Myers, the founder of Cooler King (°2018) in the UK. Paul began producing with an initial production run of just three e-bikes in 2018; five years later, Cooler King now ships straight from warehouses located in the United Kingdom and the United States. Moreover, they have partnered with more than a dozen dealers (and currently still looking for more strategic retailers) located in California, Florida, Poland, France, Australia and South Africa to introduce a line of retro-futuristic bicycles designed in London.
Cooler King offers a selection of a range of electric bicycles, which are built with two basic frames. Each model has different features regarding power, range, colour and design. The company’s philosophy is to construct their machines with the best generally available components, offering fast, reliable and affordable e-bikes, instead of using hard to acquire proprietary parts that would limit customers.
Cooler King is known for its low-volume production. Only a few, exclusive models are constructed at a time, and Paul Myers hopes these will provide customers with a unique feeling of owning something special. As stated in their brand slogan since 2018, “E-bikes that are Cool AF.
The brand started in 2018 out of the need of a cool e-bike for myself, never with the intention of creating a business!
Paul Myers
Cooler King 750S Range
The Cooler King 750S and 750ST are the original driving forces behind the brand. Boasting huge 26 x 4 inch wheels and beefy tyres, these models range from the classic black and tan accented 750S, complete with wide handlebars and a laid-back beach cruiser aesthetic, to the Cafe King-style Mad Max meets Great Gatsby racer, which features a striking white wall tyre, an oversized yellow tinted vintage motorcycle headlight, and bank vault grilles.
All models are finished in matt black with the 750ST8 adding flourish of colour with its metallic red rims and whitewalls. The ‘8’ honors Ian Wright OBE, a famous English footballer who wore that number during his career. Prices for the Cooler King 750S start at £2,675 and go up to £3,360 for the Cafe King.
Cooler Kub
The Cooler Kub is the newest addition to the Kings’ lineup. It was created in 2021 to meet a need for a bike that could accommodate two adults, travel twice as far and have rear suspension – something the other Kings couldn’t offer. In addition to the powerful 750S, there was also a need to offer a lower-powered model suitable for roads in the UK and Europe.
Myers says, “We had a chance to add more batteries, rear springs and a saddle for two to the King, but it would have ruined the clean lines that makes this bike so striking in the first place. Other manufacturers already have ugly covered. We’re not getting into that market. I decided to create something prettier from scratch, with styling echoing a different era. People think it’s a cool looking bike. I’m proud of how it turned out.”
The Cooler Kub is now Cooler King’s best seller. Available in a variety of colours, with occasional one off numbered special editions. Demand is too regularly outstripping supply. Cooler Kubs start at £2,250
Being analogue
The founder of Cooler King bikes has a long history in the app publishing industry, but despite this, the attractive LCD screen on each bike is only connected to the bike itself. It is not hooked up to any apps, remote servers or hacking communities. Cooler King is proud to remain analog and unhackable.
The FREE Kopparberg Edition
In 2023, a Swedish manufacturer of premium cider and Cooler King have teamed up to give away one Kopparberg edition Cooler Kub 250S each month when customers purchase their alcohol-free range. They chose Cooler King as the perfect match for Kopparberg, which is renowned for its modern design and unique attitude.
Where to catch Cooler King next?
The final two events in the U.K. that will feature Cooler King and his work are Silverstone Festival from August 25th to 27th, and Salon Prive at Blenheim Palace from August 30th to September 3rd.
