B2B News | Source: press release Flux Performance | Flux Performance, a company based in Slovenia and known for its innovative technology in the electric motorcycle industry, is pleased to announce that Karl Ytterborn will be joining their team as Chief Marketing Officer. With extensive experience as the CMO at CAKE electric motorcycles for eight years, Karl has played a significant role in establishing CAKE as a well-respected and renowned brand. His expertise and track record will be invaluable to Flux Performance’s growth and success.
“We are beyond thrilled to have Ytterborn join our team,” said Marko Ukota, CEO of Flux Performance. “CAKE’s marketing was always world-class, and Karl’s mindset and proven expertise in building a brand from the ground up and driving innovative marketing strategies align perfectly with our vision of becoming the world leader in premium electric motorcycles. His commitment to honest messaging and creativity in finding different solutions to meet our goals is invaluable. With Karl’s skills, I’m sure the story of the Flux brand will be told effectively as we push to roll out our products and technology worldwide.”
Karl Ytterborn has now joined Flux Performance following a successful journey at CAKE, where he served as head of the marketing team. Through his efforts, CAKE not only gained greater recognition and market presence, but also became known for its groundbreaking advancements and exceptional standards within the transportation industry.
“Continuing my career in electric mobility has always been the only option,” said Ytterborn. “Marko’s vision, with Flux technology as the backbone, will change the motocross landscape. I have always aspired to a competitive, full-size electric dirt bike, and here is the first product that not only has the power to put gas bikes in the dust but also provides the range to compete for real. That said, I truly look forward to contributing to Flux’s growth and helping shape the future of electric motorcycling.”
Karl’s appointment marks a significant step for Flux Performance as it continues to expand its global footprint and transition from an early startup to a growing, global manufacturer of electric motorcycles.
About Flux Performance:
Flux Performance is dedicated to revolutionizing the off-road motorcycle industry with game-changing electric motorcycles that offer superior performance. Leveraging proprietary technology and full vertical integration of hardware and software development, Flux Performance is setting new standards for electric vehicles.
The Primo is FluxMoto’s development platform, designed to test drivetrain technology, gather ride data, and user feedback. This platform is crucial for refining and perfecting the technology that will power Flux Performance’s production models. Based on the insights gained, Flux Performance plans to unveil the final production motorcycle at the end of 2024, with deliveries starting in Q4 of 2025.
Early reservations are now available at the website of Flux Performance, offering an exclusive discounted price of €12,000 for early believers, along with the chance to be among the first to own a Flux Performance motorcycle.
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