Guy Salens, Belgian electric motorbike and scooter expert, wants to speed up growth for the LEV (Light Electric Vehicles) industry by means of the new website Motorguy and several other initiatives. By informing and supporting motorcycle manufacturers with his experience and expertise, Guy Salens wants to accelerate things more rapidly.
All the big car and bicycle makes are banking heavily on electric, but some traditional motorcycle brands missed the start. New start-ups are searching for retail alternatives themselves, and that’s what electric motorcycle expert Guy Salens is looking to remedy. The Dieselgate affair was an additional trigger for his interest in sustainable mobility, particularly the development and evolution of electric motorbikes.
“Being a motorcycling enthusiast, I discovered the small world of electric motorbikes some 4 years ago. I wanted to contribute to its growth. Today, the digital transformation is in full swing in a broad range of industries and the electric motorbike and moped industry is more than ready to catch up. That’s why many start-ups from the world over are marketing their electric motorbike models themselves, and I want to provide them with the best possible guidance,” Guy Salens says.
Knowledge that’s accessible to everyone
After talking to many interested parties in the electric motorbike sector, Guy Salens noticed there was a need for clearer information and guidance. That’s why he decided to begin working as an independent LEV consultant. Recently, he created the website motorguy.eu, where electric motorbike and moped manufacturers from all over the world can turn to him for communication consultancy services.
In addition, he is looking to advise companies, cities, and municipalities on such matters as innovative last-mile cargo solutions and green mobility. Existing motorbike dealerships aiming to partially or completely switch to electric can consult Motorguy for reliable brand advice. In 2017, Guy Salens launched the English-language informational website THE PACK “Electric Motorcycles News”, where he makes his knowledge and experience available to a wide audience.
“As Motorguy, I want to put my expertise, knowledge, and contacts to good use in order to actively approach the market and provide different solutions. Even though COVID-19 slowed everything down, starting this autumn I will be taking part in several new e-events which could help me accomplish my mission of bringing this new mobility to a wider audience.”
Earlier this year, Guy and Dutch motorbike dealer and importer Gert-Jan Rongen (Electric Motorbikes) established the E-center in the Netherlands. “The showroom is located on Helmond’s Automotive Campus and focuses on both reliable information and sales and service in the Benelux. On the other hand, it wants to meet demand from several technical education programmes to be involved in this new electric evolution. In addition, the many international start-ups in the electric motorbike industry will get the opportunity to make a name for themselves and to grow in the Benelux,” Guy Salens concludes.
About Guy Salens
After having run his own graphic design studio for over 30 years, Guy “Motorguy” Salens is expanding his services in the pursuit of his passion for electric mobility. The Belgian’s experience in marketing and communication is definitely an added value for this new market. That’s how he grew to be an independent e-mobility consultant specializing in electric motorbikes, scooters and mopeds. As a consultant, he carries out communication assignments for electric motorcycle and scooter manufacturers, and he advises companies, cities, and municipalities on the integration of new mobility solutions.
The other three main services Guy Salens provides are:
- content marketing through his English-language informational website THE PACK “Electric Motorcycles News”,
- the development of brand communication strategies,
- and sales through the E-center, a multi-brand store which he co-founded and coordinates with Dutch motorbike dealer and importer Gert-Jan Rongen, bringing new electric motorbike brands to the Benelux.