Launch partnership
WE DON’T SELL ADS.
WE BUILD STORIES.
1,600+
450+
EU WIDE+
Pre-launch
Before: building the story
A launch without context is just an announcement. We establish your positioning before a single press release goes out: so your audience arrives informed, not cold.
- Market positioning article, where your model fits in today’s European landscape
- Teaser content and audience priming across THE PACK channels
- LinkedIn momentum in the professional EV two-wheel community
- Introductions to journalists, dealers, or event partners in our network
At the launch: amplifying the moment
We are there as an official media partner — not a press contact receiving your release, but a partner helping shape how the story lands.
- THE PACK named as official European media partner for the launch
- Full editorial coverage, written with authority, not marketing language
- Social coverage across channels on launch day
- THE PACK Plaza presence if timing aligns with an upcoming event
After: keeping the story alive
Most launches peak on day one and disappear by day three. We extend the conversation for 30 to 60 days, because the rider who finds your brand in week four is just as valuable.
- Follow-up editorial, reactions, first impressions, deeper dives
- Sustained social presence so the launch doesn’t vanish in 48 hours
- Integration into THE PACK’s ongoing market coverage
- End-of-campaign reach and engagement report
THE COMPLETE LAUNCH PARTNERSHIP
All three phases in one partnership. One contact. One narrative arc. No agency middleman. We take on a limited number of partnerships per year so every brand gets the attention it deserves.
WHO THIS IS BUILT FOR
Startups launching a first model
One launch done right matters more than six months of scattered posts. You get one shot, let’s make it count.
Asian brands entering Europe
You have the product. You need the local credibility and trusted voice that takes years to earn alone. We are that shortcut.
Established brands, new electric models
Crossing into electric is a bigger story than a spec update. Your old audience needs convincing, and a new one needs finding.
Brands re-entering the market
Comebacks require context. Your audience needs to understand what changed. We know how to rebuild a narrative with confidence.
HOW IT WORKS
01
First conversation
Tell us your timeline, your target market, and what success looks like in 90 days.
02
Partnership proposal
We come back with a tailored scope: phases, timing, deliverables, investment.
03
Story planning
We map the narrative arc together. What’s the story? Who’s the audience? What comes first?
04
Launch and beyond
We execute across all three phases and report back on reach and engagement.
LET’S TALK ABOUT YOUR LAUNCH
Tell us when you’re launching, what market you’re targeting, and what success looks like in your first 90 days. No pitch deck needed, just a conversation.
Guy Salens
Founder · THE PACK | Antwerp, Belgium
Email hello@motorguy.eu
Based in Belgium · Working across Europe
We take on a limited number of launch partnerships per year. If you have a 2026 launch planned, reach out early.
Need something smaller?
If you’re looking for a single sponsored post or press release, our Media Pack 2026 has those options. THE PACK presents sponsored press releases, branded content articles, test reviews, social media posts, dealer ads, and more, all clearly defined and transparently separated from our editorial content.