ON #pushthebuttontoday relaunches as a connector hub for electric 2-wheeler innovation
B2B-News | ON #pushthebuttontoday has shifted gears. Originally conceived as an electric custom builder and a platform to spotlight early-stage electric mobility projects, it is now relaunching as a e-mobility ‘connector hub’ led by Belgian automotive designer Ben Surain and powered by Guy Salens (owner THE PACK ‘Electric Motorcycle News’).
“Over the past years, we’ve seen just how much help small teams and startups need to move from idea to execution,” says Ben Surain, “Designers, investors, suppliers, they’re all out there, but someone has to connect the dots. That’s what ON is for.”
Starting in Europe, with a global vision
Guy Salens: “For now, ON #pushthebuttontoday is focused on Europe and the UK. This is the market we know best, with its strong design culture, engineering talent, and a rapidly growing electric mobility ecosystem. Europe is our test case, where we can build a solid reputation together with our clients.”
“But our vision is bigger. In a next stage, we aim to open this initiative globally, welcoming designers, innovators, and brands from overseas to connect with Europe’s pioneers. Step by step, ON will grow into a worldwide network for 2-wheeled electric mobility innovation”, says Ben Surain.
“But now the need for agile, local innovation is bigger than ever,” adds Ben. “We’re here to guide, support, and push the right buttons to make new mobility happen.”
ON’s services
- Concept-to-prototype support: from napkin sketch to CAD file to physical mock-up, we guide you through every step to bring your Light Electric Vehicle idea to life.
- Design & styling feedback: collaborate with experienced automotive designers to refine your product’s identity, proportions, and visual impact. Early-stage product planning, concept evaluation, and creative direction to get your electric 2-wheeler idea off the ground.
- Tech & engineering advisory: advice on materials, powertrain layout, ergonomics, and low-volume manufacturing from a seasoned mobility perspective.
- Investor readiness: through our (automotive) LinkedIn industry network, we can bring your story to the right partners to move your prototype to the next stage.
- Talent sourcing: need extra hands? We connect you with freelance CAD specialists, engineers, and designers from our European network.
- OEM / Supplier matching: tap into our relationships with EU-based suppliers and low-volume manufacturers to build smart and scale wisely.
- Marketing: get content marketing campaigns and long-term storytelling at THE PACK ‘Electric Motorcycle News’.
For whom?
- Early-stage light EV startups
- Garage inventors with serious ambitions
- Design studios needing e-mobility expertise
- Investors seeking due diligence on prototypes
- Established electric motorcycle brands that are looking for skilled staff
Why THE PACK supports ON
Guy Salens: At THE PACK ‘Electric Motorcycle News’, we’ve spent years highlighting the evolution of electric 2-wheeler mobility, from concept bikes to production models. But we know the real future begins even earlier: in workshops, garages, and sketchbooks across the globe. That’s why we’re proud to power ON #pushthebuttontoday, a new initiative built to connect great ideas with the right people, insights, and strategies to make them real.”
“THE PACK is not just a news source: we’re a movement. Our name captures the essence of electric motorcycling, where advanced technology meets the excitement of the ride. In the natural world, a pack represents unity, strength, and leadership. Wolves travel together, plan, and adjust, similar to the worldwide community of riders, innovators, and pioneers who are shaping the future of e-mobility. As ‘the leader of THE PACK’, we guide this revolution, sharing the latest breakthroughs, industry insights, and electrifying stories from around the world.”
“Our name also holds another significant meaning. In the electric mobility industry, the ‘battery pack’ is the core of every e-motorcycle, driving progress, performance, and sustainability. Just as the battery fuels the vehicle, ‘THE PACK’ energizes the discussion, sparking awareness, enthusiasm, and advancements in the e-mobility sector.”
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