Branded content EKO Motorwear | Guy Salens, THE PACK: “I recall the first time we had an accident and skidded off the motorbike on a highway while heading to France. What literally saved us was the complete set of motorcycle gear we were wearing. It was the equipment that was scratched, not us.

An unforeseen accident occurred ahead, and as we tried to avoid it, the front wheel lost traction. Unfortunately, we found ourselves driving on a milled asphalt road surface that was 10 cm below the usual level due to road works. In an instant, we were skidding along the road at 90 km/h. Amazingly, we ended up in the median strip without a scratch.”

Each year, numerous motorcyclists sustain injuries in accidents — many of which might have ended differently with proper protective gear. Although the exhilaration of riding is incomparable, prioritizing safety is crucial. Motorcycle apparel is not just about style; it’s your primary defense on the road.

Protection from injury: your skin’s best friend

The primary and most crucial reason for wearing appropriate motorcycle gear is to ensure safety in the event of an accident. Unlike cars, motorcycles don’t have protective features such as seatbelts or airbags. Instead, your body takes the brunt of the impact. Jackets and pants made of abrasion-resistant materials like leather or Kevlar shield your skin from severe and potentially disfiguring “road rash.” Protective armor inserts at the elbows, shoulders, knees, and back help absorb shocks and lessen the risk of fractures. Gloves protect your hands, which are typically the first part of your body to contact the ground during a fall.

Weather resistance and comfort

Motorcycle apparel serves as a barrier against the weather. A journey that begins under clear skies can swiftly change into a downpour, and being wet and cold can make riding not only uncomfortable but hazardous due to diminished focus and slower reaction times.

• Waterproof fabric suits help keep riders dry during rain.
• Breathable summer gear promotes airflow to avoid overheating.
• Thermal liners in jackets and trousers provide warmth in chillier temperatures.
• Wearing the right gear ensures you remain attentive to the road, rather than being sidetracked by discomfort.

Visibility: being seen saves lives

One of the leading reasons for motorcycle accidents is that drivers often fail to notice the rider. Wearing high-visibility clothing can address this issue. Jackets, helmets, and gloves with bright colors and reflective materials enhance your visibility during the day and at night. Some riding gear also features integrated LED lights or flashing signals to further improve road awareness.

Specialized helmets: not just a requirement

While helmet regulations differ depending on the area, choosing to wear a helmet that is DOT or ECE-approved is among the wisest choices a rider can make, as it significantly lowers the chance of deadly head injuries.

Look for features like:

• Full-face coverage
• Integrated sun visors
• Bluetooth communication systems
• Ventilation and fog resistance

A helmet isn’t just a legal formality — it’s a potential lifesaver.

Long-term health matters too

Prolonged exposure to vibration, wind, and extreme temperatures can result in joint issues, fatigue, and hearing impairment. Using appropriate equipment can minimize these long-term impacts.

• Padded gloves alleviate nerve strain and reduce discomfort from vibrations.
• Earplugs or helmets with noise reduction features safeguard hearing.
• Supportive boots help prevent ankle strain and enhance posture during rides.

EKO Motorwear: Belgium’s motorcycle gear destination

As the largest motorcycle clothing store in Belgium, EKO Motorwear is more than just a shop, it’s a haven for riders of all styles. Located in a spacious showroom, they offer everything from entry-level essentials to premium racing suits. At this multi-brand store, their staff is highly knowledgeable and passionate about motorcycles, offering personalized advice to help you gear up smartly.

Their extensive range includes men’s, women’s, and children’s gear, along with helmet fitting, seasonal sales, and tailored comfort options. Whether you’re a first-time rider or a seasoned biker, EKO Motorwear ensures you’re not only protected — but also riding in style.

Motorfest at EKO Motorwear

Each year, EKO Motorwear hosts the eagerly anticipated Motorfest in Kontich, Belgium. This year, the event drew over 1,000 visitors to their store, making it a memorable occasion. Motorcycle fans flocked to Kontich for this distinctive gathering in Belgium. EKO Motorfest united motorcyclists, motorcycle clubs, and aficionados of motorcycle apparel and gear for a day packed with test rides, food trucks, and fun.

Invest in what matters

Your motorcycle clothing is just as important as your bike itself. Think of it as a second skin — designed to protect, enhance, and even save your life. Because at the end of the day, the goal isn’t just to ride, it’s to ride and make it home safely.

Practical information (and we have always coffee)

EKO MotorWear BV
Showroom: Singel 4c, 2550 Kontich (Belgium)
Phone: +32 457 11 28 
vraag@eko-motorwear.be
Opening hours:
Monday – Friday: 09:00 > 18:00
Saturday: 10:00 > 18:00
Closed on Sundays