THE PACK UK: electric motorcycle media platform to launch in UK
B2B News | THE PACK, the independent electric motorcycle and light electric vehicle (LEV) media platform, is expanding its global reach with the upcoming launch of THE PACK UK. The new dedicated UK division will be led by editor and publisher James Billington, who takes responsibility for editorial output in the UK and for all client contacts in the British market.
A dedicated UK platform
Scheduled to launch this month, THE PACK UK will be a dedicated destination for electric motorcycles, scooters and light electric vehicles, bringing together the latest products, technology and industry developments with a clear focus on the British market. The site will combine new model coverage, test rides and reviews, brand and business news, interviews, features and wider analysis of the rapidly evolving e-mobility sector.
With its own UK-based team, THE PACK UK will build direct relationships with manufacturers, importers, dealers and PR agencies, giving the site close access to the companies and people shaping the market. The aim is to provide both riders and the industry with a focused, authoritative source of UK electric motorcycle and LEV news, while giving the brands operating in this growing sector a dedicated platform on which to tell their stories and reach a wider audience.
“Having covered electric vehicles for nearly two decades, I’ve seen the industry evolve enormously, but the pace of change in the electric motorcycle and wider two-wheeled e-mobility sectors has been incredible in recent years. Therefore, launching THE PACK UK is an exciting opportunity to give this fast-moving sector greater visibility, and to showcase the brands, technology and innovation driving its progress and shaping its future in the UK. I’m looking forward to building THE PACK UK into the go-to source for electric motorcycles and LEVs in Britain, and to working directly with the brands, importers and dealers at the forefront of this growing market,” says James Billington, leader of THE PACK UK.
Part of a growing European network
THE PACK has operated since 2017 as a division of Salens Communicatie NV, founded by Guy Salens. The UK launch follows THE PACK Italia and SteckerBiker / THE PACK News in Germany, and is part of a network of independent regional teams operating under a common license. Each division runs its own editorial agenda and publishes in its own language, while articles can be shared and translated across the network with a link back to the original source. This gives brands local coverage in each market, combined with reach across Europe.
Commercial partnerships
Brands and agencies active in the UK can work with THE PACK UK through the MediaPack, which includes [e.g. sponsored articles, video, social campaigns, newsletter placement]. James Billington, an award-winning automotive and electric vehicle journalist, is the single point of contact for all UK partnerships.
“Today THE PACK is not a blog. It is an independent media platform, a European launch partner for electric motorcycle brands, and a growing network of local voices in Germany, Italy, and now also in the UK. But it still starts from the same place it always did: genuine curiosity about where this industry is going. With James Billington leading THE PACK UK, British riders and brands get exactly that, backed by a network that now spans several European countries,” says Guy Salens, founder of THE PACK.
About THE PACK
THE PACK started in 2017 as a personal curiosity, one motorcycle enthusiast wondering what two wheels would look like in an electric future. Nearly a decade later, it has grown into one of Europe’s leading independent platforms for electric motorcycles and mopeds, with a global network of local teams in Italy, Germany and now also in the UK, over 1,800 published articles, and a community that spans riders, startups, manufacturers, and industry insiders across the globe.
Press and partnership contact – UK
James Billington, Editor, THE PACK UK
james@neweditionmedia.com | +44 7845 327 971
Press contact – THE PACK Global
Guy Salens
hello@motorguy.eu