thepack.news
  • Home
  • News
  • Our test rides
  • Brands
  • Brand Ambassador Program
  • Contact
  • Search
thepack.news
  • Home
  • News
  • Our test rides
  • Brands
  • Brand Ambassador Program
  • Contact
  • Search

Triumph announced the acquisition of the electric motorcycle manufacturer OSET Bikes

June 25, 2022 January 10, 2023Guy SalensB2B, Electric motorcyclesOset Bikes, Triumph Motorcycles

Triumph announced the acquisition of the electric motorcycle manufacturer OSET Bikes

June 25, 2022 January 10, 2023Guy SalensB2B, Electric motorcyclesOset Bikes, Triumph Motorcycles

Source: press release OSET Bikes | Triumph Motorcycles announced the acquisition of the electric motorcycle manufacturer OSET Bikes, as part of their wider plan of offering a full range of off-road motorcycles and nurture a new generation of motorcycle riders.

Triumph Motorcycles - Oset Bikes - THE PACK - Electric Motorcycle News

Ahead of the launch of the Motocross and Enduro range, Triumph Motorcycles takes another step in the off-road world through the acquisition of OSET Bikes, a leader in the world of children’s electric, off-road motorcycles.

Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET have been setting the benchmark in its segment for the past 18 years. OSET has sold more than 40,000 bikes globally that feature their in-house developed electric powertrains.

Triumph Motorcycles - Oset Bikes - THE PACK - Electric Motorcycle News

The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel.

Triumph’s philosophy, For The Ride, played an important role in the acquisition of OSET as it enables the Hinckley-based brand to inspire future generations of riders by providing them with the perfect staring point to develop their passion and dreams.

Triumph Motorcycles - Oset Bikes - THE PACK - Electric Motorcycle News

OSET Bikes offers products that are suitable for any rider, starting from 3 years old and upwards.

Nick Bloor – Triumph CEO

“We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition. Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world.”

Ian Smith – OSET Bikes CEO

“When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family. The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET.”

Previous post Reload Land: five days to go …
Next post THE PACK tested the new Energica Experia in The Netherlands
Share if you want!
facebook twitter linkedin email
Guy Salens

Guy Salens (motorcycle enthousiast): I want to show the world an overview of existing electric motorcycles and future projects. Because it's time.

View all posts by Guy Salens →

Follow us on social media

Your brand at THE PACK?

“studio_salens_design"/

Motorguy | E-mobility business projects

“studio_salens_design"/

ON | #pushthebuttontoday

“studio_salens_design"/

C-Board is in pre-order

“studio_salens_design"/

Electric Motorbikes multi-brand shop

“studio_salens_design"/

Powered by Rev’It

“studio_salens_design"/

Powered by EKO-Motorwear

“studio_salens_design"/

Categories

Archives

RSS News – thepack.news

  • Energica in Top 10 of the 2023 Mission Foods Super Hooligan National Championship by MotoAmerica March 15, 2023
  • LiveWire ONE electric motorcycles launch in Europe March 15, 2023
  • Super Soco has been strategically bought out by their manufacturer Vmoto Soco Group March 15, 2023
  • The new electric Leonart Rigger marks an evolution for Leonart Motors March 14, 2023
The Pack Logo
  • Home
  • News
  • E-categories
  • Electric travel
  • Brands
  • Our test rides
  • Sponsor Electric Night Ride 5
  • Contact
  • Brand Ambassador Program
  • E-motorcycle marketing
  • Privacy policy
  • Cookie policy
  • Disclaimer
E-Center Logo
Powered by THE PACK - 2022