Vessla electric scooter from Sweden | thepack.news | THE PACK

More than 70% of the people who work in the city center of Stockholm live outside the city center. They have families, activities and a busy life in general. They are all concerned about one issue: time.

By commuting a sustainable two-wheeler, people will save time. Loads of time. An ordinary suburban can save up to one hour per day. This results in 4 weeks over one year period. That equals to a normal Swedish summer holiday. For families and time dependent people that will have huge impact on quality of life.

Vessla is the Swedish word for weasel. Weasels are slender, smooth and silent. Just like Vessla scooters.

Vessla truly believes that they can contribute to making the world a better place substantially while transforming into future commuting. 51% of all car trips in Sweden are less than 7,5 km long. There should be room for moving a fraction of these to sustainable Vessla trips.

The company

Vessla was founded by the marketing old timer Rickard Bröms and the two scooter veterans Peter Klangsell and Mikael Klingberg. Rickard Bröms has spent the last 14 years building brands and marketing them. First at the well renowed agency Farfar followed by Swedens first hybrid agency Wisely and last at the Swedens biggest full service agency Bizkit Havas.

Peter Klangsell and Mikael Klingberg founded the scooter warehouse KopEnScooter. Nu in 2004 . It is the number one retailer for scooters in Sweden with flag ship stores, e-commerce and a bunch of local dealers. In 2014 they expanded the business with electric bicycles under the brand elcykelvaruhuset.se. It has the widest range of products in the Nordics and has grown by triple digits annually.