In September 2020, Neil Eamonn Smith, the owner and founder of Čezeta, put out a call to find a potential buyer for this historic European brand. Neil (in 2020): “I have worked hard for the past seven years to bring Čezeta back to life and restart the Czech motorcycle business. We have created one of the best light electric vehicles around with the assistance of our staff and crowdfunding investors. During the last year, however, it has become evident that we need fresh investment and partnership opportunities in order to realize the full potential of Čezeta’s scooter. Thus, I have made the difficult decision to sell the company.”
Now, in July 2023, Čezeta is still looking for a new (European?) owner who is willing to take up production of this iconic scooter again. There hasn’t been any progress on this front since Neil sought a buyer in 2020 – whoever takes it over will need to devise their own strategy for navigating the business moving forward. Neil has all of his accumulated knowledge and expertise from running Čezeta to offer them guidance, but at this point it’s ultimately up to them.
You can find more information about the bike and the history of the project at cezeta.comNeil Eamonn Smith
A symbol of the past – Čezeta, Eastern Europe’s answer to Vespa
Čezeta is a Czech-based scooter maker that started producing in the 1950s. Like Vespa, Čezeta scooters have attracted a passionate fan base and are now something of an icon for retro transportation. Both brands boast classic, timeless designs which certainly account for their ongoing success. As well as being chic, these motorbikes served as a practical way to get around cities cheaply and quickly.
Company for sale
The Čezeta story can be traced back to 1957. Between 2018 and 2019, the company – Cezeta Motors s.r.o. – produced a limited run of their Type 506 electric scooter in the Czech Republic. Unfortunately, the startup is now closed and they are selling off the main IP assets such as the first ever manufactured #1 model of their 506 scooter plus many other rare brand heritage memorabilia items:
- EU trademark for the CEZETA logo
- EU trademark for the CEZETA word
- a collection of international domains for major European markets such as Italy and Spain, as well as international .com
- a sales list potentially worth over 1 million euro
- a unique collection of historical CEZETA memorabilia
- the first electrical vehicle made in the Czech Republic, the Type 506 serial #1
Those interested in applying can contact Neil Eamonn Smith through a message: firstname.lastname@example.org