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Who’s preparing the next generation of motorcyclists?

April 5, 2018 April 10, 2018Guy SalensElectric motorsport, Motorcross, OffroadDe Vroemfabriek, Offroad

Who’s preparing the next generation of motorcyclists?

April 5, 2018 April 10, 2018Guy SalensElectric motorsport, Motorcross, OffroadDe Vroemfabriek, Offroad

It’s not a secret that the traditional motorcycle industry was too focused on selling bigger, faster and more expensive machines. A lack of general interest in riding was created these past years. I am referring here to a report from former Indian Motorcycle executive Robert Pandya who published the report Give a Shift. A roundtable discussion based on a written survey and a two-hour discussion with 25 influencers (the complete rapport can be found here).

This is a short brief of the panel’s conclusions:

  • Sales are falling in most places
  • Babyboomers (°1947-1964), the most loyal motorcycle consumers, are becoming older
  • The industry ignored and underestimated female ridership
  • The old dealership model must change to a new retail experience
  • What about autonomous vehicles versus individual motorcyclists?

Electric Motorcycles News - De Vroemfabriek Electric Motorcycles News - De Vroemfabriek

Who can bring us future motorcyclists?

Today I visited “De Vroemfabriek” in Edegem, Belgium. De Vroemfabriek is an indoor offroad center with electric motorbikes suitable for children from 4 years. In a safe, fun and uncompetitive way, this offroad parc brings young riders (under supervision) in contact with electric motorcycles in different sizes for every age.

I spoke with Sebastian & Alain, owners of De Vroemfabriek:

“For these kids it’s their first acquaintance with a motorcycle – they don’t think traditional or electric. They think “motorbike” … and it’s their motorbike for 2 rounds or more and every lap is an adventure. In our center, on the indoor and outdoor track, we learn these children how to sit properly on a motorbike, how to look and to ride … and to look out for each other. This is completely back to basics and these kids are the clients of today … and for the future.”

Electric Motorcycles News - De Vroemfabriek Electric Motorcycles News - De Vroemfabriek

“We admit, we are dealing here with a public, who wants a pleasant afternoon but there are a lot of parents who ask a lot of questions about the possibilities of offroad riding for youngsters.”

This could be interesting for specific brands to have more exposure in these offroad centers. I can imagine that there must be creative possibilities to work together. I already shouted out for electric centers some months ago … I am certain that these parcs could offer a new retail solution in cooperation with local dealer(s). And I can imagine that you can build a road track as well in an old industrial factory …

European offroad centers

These offroad centers are popping up, not only in Belgium but we also visited one in The Netherlands – Electrocross.nl – and they are opening a second offroad park in Amsterdam on 22/04/2018. A few days ago, we wrote about the initiative from Rusty Griffiths with Motorfamily Electric Racing (South Gloucestershire – UK). We have mentioned earlier on this website Hyper Trax Indoor Electric Bike Arena (East Kilbride – Scotland) with a safe track for kids (you can find all the links here below) and recently we got a message from Elec-Trick Blitz who offers 1 to 1 coaching and group coaching on their electric Kuberg motorcycles.

These initiatives must be encouraged!

Electric Motorcycles News - De Vroemfabriek

De Vroemfabriek: from 4 years

Electric Motorcycles News - Motofamily Electric Racing

Motorfamily Electric Racing: from 4 years

Electric Motorcycles News - Hyper Trax East Kilbride Scotland Hypertrax: from 5 years

Electric Motorcycles News - ElectricblitzElec-Trick Blitz: from 5 years

Electrocross: from 6 years

 

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Guy Salens

Guy Salens (motorcycle enthousiast): I want to show the world an overview of existing electric motorcycles and future projects. Because it's time.

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