Zero Motorcycles moves global headquarters to the Netherlands
B2B NEWS | Source: press release Zero Motorcycles | Big news from the pioneer of electric motorcycling: Zero Motorcycles is officially relocating its global headquarters from California to the Netherlands. This bold move marks a new chapter in the company’s nearly 20-year history, reinforcing Europe as the driving force behind Zero’s rapid growth and strengthening its global leadership in the EV powersports market.
Why the Netherlands?
Europe has proven to be the beating heart of Zero’s international expansion. By consolidating worldwide teams in the Netherlands, Zero positions itself in the middle of its fastest-growing market for light electric vehicles. This strategic shift gives the brand a front-row seat to the booming European EV scene and the momentum it has already built with strong sales and increasing demand.
“Europe is where the pace of EV adoption is being set,” explained Sam Paschel, CEO of Zero Motorcycles. “Moving our global headquarters here allows us to react faster, focus harder, and lead the transformation of the powersports industry.”
What about the U.S.?
Scotts Valley, California, has long been Zero’s innovation hub for R&D and engineering, and that will not change. The Bay Area remains a unique ecosystem for designing and developing the industry’s most advanced electric two-wheelers and powertrains. While some non-technical initiatives and departments will move to the new global headquarters, Engineering stays in California, ensuring the location remains a key driver of Zero Motorcycles’ technological leadership.
$50 million boost
Backing this ambitious move, Zero’s majority shareholder has committed an additional $50 million in new funding. That level of investment not only fuels the relocation but also signals strong confidence in Zero’s long-term strategy and its status as the global market leader in electric motorcycling.
A sharper focus, a new chapter
The relocation promises greater flexibility, streamlined operations, and tighter collaboration with partners worldwide. For riders, it means a faster response to customer needs and even more cutting-edge innovation coming their way.
“Zero has been at the forefront of electric motorcycles for nearly two decades,” Paschel added. “The combination of our brand, our technology, and our global reach creates unmatched opportunities. By coordinating our global headquarters from Europe, we’re ensuring Zero remains the clear leader in electric motorcycles. This is the stage for the most exciting chapter in our history.”
THE PACK’s take: This is a major power move. By shifting its command center to Europe, while keeping the innovation hub in California, Zero is doubling down on the two markets that matter most. With fresh funding, hot new models, and a sharpened focus, Zero isn’t just following the EV wave; it’s determined to stay ahead of it.