Press release | Zero Motorcycles EMEA will this week open the first exclusive Zero Motorcycles Store and Showroom in Europe. The Zero Motorcycles Store is located on Calle Corsega 218 in the centre of Barcelona, and carries the American brand’s full range of motorcycles, accessories and official apparel line.

Zero Motorcycles’ partner in the venture is Clevermob SL, the official Zero Motorcycles distributor for Catalonia, the Balearic Islands and Andorra.

Ismael Castellá, Clevermob’s founder says he chose to open the Zero Store because he considers Zero the brand of reference in the electric motorcycle market. He said: “Zero Motorcycles represents the best in the market today, that’s why these bikes deserve to be exhibited and presented in the best possible way.”

Umberto Uccelli, Managing Director of Zero Motorcycles EMEA, “We are thrilled to establish the first European Zero Motorcycles Store in Barcelona, a city that is on the vanguard of electric mobility. Spain is at the forefront of Europe in the use of electric vehicles not only for personal use but also as an intelligent and sustainable alternative for public entities. This store in Barcelona represents a milestone in our distribution network development and strategy. We could not be happier to be present in Barcelona with this showroom.”

The official opening will take place this Friday, May 31 and will mark the debut of the all-new Zero SR/F in Barcelona.