‘All Brands United’ at MOTORbeurs Utrecht 2026 – thx to RAI Association and Royal Jaarbeurs
Source: press release: RAI Association | © Images: MOTORbeurs Utrecht | For MOTORbeurs Utrecht 2026, RAI Association and Royal Jaarbeurs are once again bringing nearly every major motorcycle brand together under one roof. Operating under the banner “All Brands United,” the initiative marks the third time manufacturers have chosen collaboration over competition, and it coincides with a major milestone: the 40th edition of MOTORbeurs Utrecht.
From 19–22 February 2026, Jaarbeurs Utrecht will host what is expected to be the biggest edition yet, with organisers predicting record visitor numbers and the most comprehensive brand line-up in the show’s history.
United brands, growing momentum
According to Tom Crooijmans, Chairman of the Motorcycle Section at RAI Association, the decision to reunite was an easy one.
“We’re delighted that the motorcycle brands affiliated with RAI Association have once again committed to participating collectively in MOTORbeurs Utrecht. Visitor numbers have been rising steadily, and by working together we’re continuing the positive momentum of recent years.”
That momentum reflects a wider shift in the Netherlands, where motorcycling is gaining popularity at pace. More people are earning their motorcycle licences, and two-wheel mobility is increasingly recognised not just as a lifestyle choice, but as a practical and affordable transport solution.
A jubilee edition with purpose
Royal Jaarbeurs is equally enthusiastic about the collaboration. Rachel Jankowsky, Exhibition Manager of MOTORbeurs Utrecht, sees the collective approach as central to the event’s success.
“This year marks the 40th edition of MOTORbeurs Utrecht, and it remains one of the highlights of our annual calendar. Previous editions have shown that cooperation between brands creates a complete and transparent overview for visitors, and that’s exactly what they’re looking for.”
The collaboration is coordinated through RAI Association, with importers joining forces to present a unified view of the 2026 model year. Martijn van Eikenhorst, Section Manager Motorcycles at RAI Association, believes the timing couldn’t be better.
“Motorcycling is growing rapidly. More Dutch riders are discovering that riding is about more than just experience, it plays a vital role in accessible and affordable mobility. Employers are increasingly recognising this as well. That makes it essential to showcase two-wheel mobility to a broad audience.”
Every major name, one hall
For visitors, “All Brands United” means exactly that: a single destination to see all major 2026 model launches side by side. Brands confirmed for MOTORbeurs Utrecht 2026 include:
Aprilia, Benelli, Bimota, BMW Motorrad, CFMoto, Ducati, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, KTM, Kymco, Mash, Morbidelli, Moto Guzzi, NIU, Piaggio, QJMotor, Royal Enfield, Suzuki, Triumph, Ultraviolette, Vespa, Voge, Yamaha, Zeeho, and Zero Motorcycles.
Editor’s note – THE PACK:
Guy Salens – Leader of THE PACK: “I hope that the majority of participating brands will also bring their electric models to Utrecht. With nearly the entire industry represented in one place, MOTORbeurs Utrecht 2026 offers a unique opportunity to introduce electric two-wheel mobility to a truly broad audience. Seeing these machines up close, next to their combustion counterparts, is exactly what helps riders understand where electric fits today, and where it’s headed tomorrow”.
Practical info
MOTORbeurs Utrecht 2026
📍 Jaarbeurs Utrecht
📅 19–22 February 2026
Tickets are available via the official MOTORbeurs Utrecht website >