How THE PACK work with startups
1. Editorial coverage comes first
We publish editorial articles about startups and new projects that we believe are genuinely relevant for our audience.
Editorial coverage means:
- THE PACK decides whether a project is newsworthy
- We determine the angle, timing and format
- Coverage is independent and non-promotional
- Publication is never guaranteed
Editorial articles are written for our readers, not as advertising.
2. What we look for in startup projects
When considering a project editorially, we typically look at:
- A clear vision or innovation within electric mobility
- Technical or design differentiation
- Market relevance (now or in the near future)
- Transparency and realistic communication
3. What editorial coverage includes (and doesn’t)
Editorial coverage usually includes:
- One article on THE PACK website
- Standard sharing via our social channels
It does not include:
- Guaranteed timing or reach
- Promotional language or call-to-actions
- Campaign-style social posting
- Revisions for marketing purposes
4. Content marketing & paid collaborations
For brands that want:
- Guaranteed visibility
- Controlled messaging
- Launch timing
- Broader or repeated exposure
THE PACK offers paid content marketing options, such as branded articles, test reviews, homepage visibility and social amplification. These collaborations are always clearly separated from editorial content and outlined transparently in our MediaPack.
5. A long-term view
Many startups start with an editorial introduction and later choose to collaborate commercially when:
- Their product is closer to market
- A launch or campaign is planned
- Budget becomes available
We see the best results when relationships grow organically over time.
6. Want to get in touch?
If you’d like THE PACK to consider your project:
- Send a short project description
- Include technical details or differentiators
- Add high-quality visuals if available
Contact Guy Salens: hello@motorguy.eu