The first time we published something at THE PACK’s website about Savic Motorcycles was in February 2019: Dennis Savic has unveiled his electric cafe racer at the Melbourne Motorcycle Expo in November 2018. It has been a rollercoaster since that period for the Australian entrepreneur and his team. What’s happening now at Savic Motorcycles, a little overview:
Capital raise
Source: press release Savic Motorcycles | The recent completion of Savic Motorcycles’ $1.8 million capital raise has enabled the company to project an ambitious product roadmap beyond the release of the first C-Series motorcycles later this year. The broad suite of future light electric vehicles and urban motorcycles has also meant trimming the C-Series portfolio to remove the entry-level Omega model.
“With the exciting new e-mobility products we have coming to the Australian market in the near future, we felt there were not sufficient market distinctions between the Omega and a new series of LAMS Approved e-motorcycles we currently have in development,” explains CEO Dennis Savic.
“However, our C-Series customers are the foundation of our company and we are committed to honouring and building those Omegas already on order. These customers stuck by us when COVID delayed our initial production timeline and we wouldn’t be here today without their loyal support.”
Savic Motorcycles has also announced a small price increase on their remaining C-Series models, the Alpha and Delta. The Alpha will retail at $26,990* Ride Away while the Delta will retail at $19,990* Ride Away.
“In a year of hard decisions within a challenging landscape for small businesses and start-up companies, we’ve seen significant increases in costs on raw materials and global logistics,” says Dennis. “As a start-up we’ve tried to absorb these costs as much as we can, but if we want to continue the legacy we’ve started as Australia’s high-performance e-motorcycle manufacturer and show the world what Aussies can do in the e-mobility space, we need to make viable decisions for the future of our business.”
The increase went into effect from 10th December 2021, although all Savic customers who purchased a build slot prior to this date will be able to claim their vehicles at the original price.
(*Prices listed are Ride Away prices. Options are at an additional cost. Ride Away price includes Registration, Duties and CTP insurance where applicable.)
“Our goal is to disrupt the world’s two-wheeled EV industry as a revolutionary brand, and share our passion for carbon-free travel without ever compromising on performance. I’m thrilled that we will finally realise this dream in 2022!”
— Dennis Savic, Savic Motorcycles
New website and “Build your own bike” configurator
Savic Motorcycles has launched a new website, which includes a Motorcycle Configurator that allows users to ‘build’ an electric motorcycle to their own specifications. This Configurator enables users to design their own Savic C-Series in different colours with various trims and optional components and upgrades. Customers discover a new way to interact and shop online.
The website also has a built-in Augmented Reality viewer which enables users to project their virtual motorcycle to scale in their driveway. To bring this experience to life, Savic partnered with a start-up visual technology studio, Future Perfect Digital, which specialises in web-based 3D content and ‘mixed reality’ experiences.
“Finding a partner with the same passions and values around exceptional design through innovative technology was important to us, and when we found Buzzby and Andrew at Future Perfect Digital, they understood what we were looking for and worked hard to turn our concepts into reality,” says Savic’s Chief Marketing Officer, Alexandra Bromley. “We’re very excited to launch these new services as we continue to utilise new technology to create memorable experiences for our customers and fans of the Savic Motorcycles brand.”
Introducing ‘Savic Culture’ and the 2022 Summer Collection
The EV (electric vehicle) movement is growing rapidly around the world, and in Australia Savic Motorcycles has not only cornered the two-wheeled EV market but is accompanying this ‘cultural shift’ with a unique range of ethical streetwear.
“Our ‘Savic Culture’ is a lifestyle brand for anyone who sees the boundless possibilities that e-mobility can unlock,” says Michael D’Amico, who leads Savic’s apparel business. “It’s born on the streets of Melbourne, where we’ve developed and ridden our first e-motorcycles. It represents an unswerving dedication to ethical and environmental principles in all design and manufacturing.”
The challenge was to keep connected to Savic Motorcycles, while designing an apparel range that appealed both to those with an interest in electric vehicles and those who are looking for a fashionable and ethical addition to their wardrobes.
“Our initial research showed that teen and young adult audiences are particularly interested in the EV culture, due to its compelling combination of cutting-edge technology and carbon-free living,” says D’Amico. “Growing the Savic Motorcycles brand means we need to attract new and future riders, but also stand by our commitment to a sustainable future for all Australians.
“We want to change the direction in which fast fashion has been heading. Under the Savic Culture label, we’re committing to green and ethical practices. We’ll also collaborate with local brands and artists, and endeavour to source more sustainable materials throughout our design and manufacturing processes.”
This green focus has already seen the company commit to using 100% compostable cardboard boxes, chemical-free inks and plant-based satchels – courtesy of the climate-conscious folks at Australian-owned Rad Bag Packaging.
2022 Summer Collection
Savic’s 2022 Summer Collection t-shirts are all inspired by Savic Culture, which places an equal emphasis on graphic design, printing, materials, fit and sizing, to ensure each Savic garment ‘ticks all the boxes’ when it comes to premium looks, comfort and quality.
The public can get a better understanding of Savic Culture by checking out their graphic tees here: https://store.savicmotorcycles.com/collections/savic-store.
The 2022 Winter Collection, now under development, will be another exciting addition for the team, including some cool new collaborations.
