It’s time to accelerate: why electric motorcycle brands must invest in visibility. Now.

B2B News | Despite promising technology, design innovation, and a growing demand for sustainable mobility, electric motorcycle sales in the Netherlands remain flat, as confirmed by the latest Q1–Q2 2025 data from RAI and BOVAG. And yet, the potential is huge. The tech is ready. The audience is curious. So what’s missing? Visibility. Engagement. Presence.

The visibility gap

Let’s be honest, many electric motorcycle brands hesitate to invest in marketing when sales underperform. But this logic is backwards. Lack of visibility causes low sales, not the other way around. Motorcycles have always been about emotion, lifestyle, and identity. That doesn’t change with electric, but it does require ‘new ways to connect’, inspire, and inform.

The reality check

The electric motorcycle market is no longer ‘new’, but it’s still misunderstood. Range anxiety, charging doubts, emotional connection, lack of availability at local dealers, what with after sales service, and still high prices — these are all barriers that won’t disappear on their own. Inspiration and trust-building are essential. And that’s exactly where marketing makes the difference.

Visibility drives adoption

Your bikes are great. But how many people know that? Consumers buy what they see, feel, and recognize. A lot of major traditional brands have decades of brand equity. Electric motorcycle brands have innovation on their side, but without presence, that advantage remains invisible. Now is not the time to pull back, it’s time to show up.

This is where THE PACK steps in

At THE PACK ‘Electric Motorcycle News’, we are more than just an information platform. We are an active community hub for the electric two-wheel movement in Europe, with a strong following of riders, brands, and EV enthusiasts.

We offer targeted solutions to boost your brand’s presence:

• Sponsored content and press releases
• B2B News
• Authentic test ride reviews
• Tailored (social) media campaigns
• Custom brand storytelling across our channels
• THE PACK Plaza event(s)

We’re not waiting for the market to take off. We’re helping to build it. But we can’t do it alone. Whether you’re launching a new model, building local presence, or repositioning your brand, we create momentum.

THE PACK Plaza @ EV-Experience 2025

In October (2-4), we are presenting our THE PACK Plaza (2nd edition) at the EV-Experience 2025 (Circuit Zandvoort, Netherlands) — one of the region’s leading events for electric mobility. This will be the physical stage where we showcase electric motorcycles to the Dutch and Benelux public. A place for:

• Live test rides
• Product demonstrations
• Launching new models
• Brand interaction

It’s not just an event, it’s an opportunity to be seen and experienced by the right audience, in the right context.

Let’s work with the market, not against it

To all manufacturers of electric motorcycles: we get it. The market is challenging. But visibility is not optional, it’s your ignition key. Those who engage the public now, who ‘show’ rather than wait, will be the brands that define the future of riding. Waiting is not a strategy. Showing up is.

Going local: our regional expansion strategy

To truly accelerate adoption, we believe in local voices, native language, and regional presence. That’s why we’re actively rolling out country-specific divisions of THE PACK.

• THE PACK ITALIA is already live, engaging Italian riders in their own language and culture.
• In Germany, we are partnering with SteckerBiker, a dedicated EV motorcycle platform, to extend our reach and impact.
• We follow the Asian market with THE PACK CHINA

The future of electric mobility isn’t one-size-fits-all, it’s locally driven and culturally relevant. Our goal is to create brand intimacy on a national level, while remaining part of a strong pan-European network.

Ready to Collaborate?

Let us help you get seen, felt, and followed.

• Download our MediaPack 2025
• Reserve your spot at THE PACK Plaza / EV-Experience 2025
• Contact Guy Salens at hello@motorguy.eu

Let’s accelerate the shift together. Let’s put electric motorcycles where they belong: on the road, and in the spotlight.