5 months ago we had the chance to talk with Lavelle Bikes about their new e-bike presented at EUROBIKE, the world’s leading bike fair in Friedrichshafen (Germany). Today Lavelle Bikes launches a fundraising campaign on Europe’s leading equity crowdfunding platform Seedrs. Proceeds from the fundraise will primarily be used to launch a retail outlet in central London and market the bike throughout the UK and Europe.
Lavelle has designed and built a new category of electric bike, both sleek and beautiful in form and packed with amazing technology. Each detail has been obsessed over, from the new and ergonomic riding geometry to the stylish hand-built carbon frame and the innovative technology which seamlessly assists the rider. The bike is equipped with a high torque 90 Nm motor, super lightweight carbon frame, long range 100km 500wh battery and each bike is customer configurable, with customers able to choose absolutely any colour they want plus a range of components. This is a bike from the future, but available now.
Founder and full financier Paul Lavelle says his obsession was not to make a new bike but an extraordinary e-bike, coupled with an unrivalled customer experience.
The company manufacture and sell the bike themselves, thus owning the whole customer experience. This preserves their margins, and creates a great retail experience. The sales model involves both online sales and retail stores, all of which are supported by service vans for test rides, deliveries, and repairs.
The bike also incorporates high tech anti-theft technologies which have enabled them to get extremely cost-effective insurance so they can offer customers 2-years new bike replacement.
Today, the push for sustainability is gaining momentum and driving renewed interest in electricity as the power behind transport. Even entrepreneur Richard Branson has claimed “in 20 years there will be no cars being built with diesel or petrol internal combustion engines anywhere in the world’.
This is a rare opportunity for a market sector with explosive growth and Lavelle Bikes are perfectly positioned to exploit this with their focused and expandable business model. The market for e-bikes in Europe has been climbing at a rate of 300,000 per year and is expected to reach €20 Billion by 2030. In Germany and Holland one in every three bikes sold is an e-bike. However, many of today’s e-bikes are simply bicycles with a battery and motor added to the frame, unlike the Power Bike which combines form and intelligent function.
Lavelle Bikes was founded in 2016 by Paul Lavelle, former deep-sea diver, with a mission to make not just a good e-bike, but to revolutionise e-bikes. He believes that the Power Bike is one of the solutions to the growing mobility problem haunting our cities.
The funding round is set to close on 30th of March.