Yes, I know what I have been saying this year: less renders, less concepts, no drawings anymore, … Let us concentrate on the real stuff on the road and what is existing today in the electric motorcycle and scooter world. But once and a while, a concept pops up and I always get an overwhelming feeling to share it to the world.
Guy Salens (THE PACK): “This concept of the new Vespa Elettra from MA-DE STUDIO is more beautiful and iconic than the current electric model Vespa Elettrica from the Piaggio Group, in my opinion.”
Love from Italy
Founded in 2015 by Andrea Della Vecchia and Woody Chui, MA-DE is an international award-winning design studio, working with partners and customers all over the world. Based in Como, just one hour north of Milan (the Italian fashion and design capital) this team is dedicated to develop innovative designs and smart solutions.
Andrea Della Vecchia: “I strongly believe in the movement towards electric mobility. It is only a matter of time, not only for cars but especially for scooters and small vehicles for urban mobility. The “Elettra” project is a design concept and a personal interpretation, designed by Studio Ma-de of the “VESPA” vehicle, which is the exclusive property of Piaggio & C. S.p.A. This project is NOT a real or prototype vehicle, which can be industrialized and/or marketed.”
VESPA ELETTRA, elettro design for a classic soul
The Vespa ELETTRA concept is inspired by the original Piaggio Vespa model patented on April 23, 1946, designed by aeronautical engineer Corradino d’Ascanio that has sold over 18 million units in various editions and models up to the present day.
The new Vespa ELETTRA is equipped with a 7 kw electric motor with a torque of 240 Nm and a maximum speed of 95 km/h. The 5.6 kw/h battery will allow you to travel up to 140 kilometers on a single charge. The app, which is accessible through your cell phone, acts as an authentication key as well as an active virtual dashboard to control all navigational data and controls.
If you want to follow these guys from MA-DE STUDIO on Instagram, feel free, here is the link … or check out their website: