THE PACK’s MediaPack 2026: new opportunities for electric motorbike brands to boost their visibility

B2B News | The electric motorcycle industry is accelerating, and so is the need for strong storytelling, high-quality communication, and consistent brand visibility. To help manufacturers, suppliers, and dealers stand out in an increasingly competitive market, THE PACK – Electric Motorcycle News introduced its new MediaPack 2026, a complete selection of content marketing and promotional solutions tailored to the global light electric vehicle (LEV) sector. 

Built on years of experience (since 2017), a loyal international community, and a powerful distribution network, THE PACK offers brands the ability to reach the right audience through impactful articles, social media exposure, product storytelling, and real-world engagement.

A one-of-a-kind platform for the LEV industry

With a rapidly growing audience of electric motorcycle enthusiasts, professionals, early adopters, and industry insiders, THE PACK has become a key media channel for communicating innovations and product developments.

As founder Guy Salens explains:

“I am confident that incorporating THE PACK into your communication strategy will greatly benefit your marketing efforts.”

Manufacturers now have access to a fresh set of opportunities designed to support product launches, brand campaigns, dealer visibility, and long-term storytelling.

What’s in the MediaPack 2026?

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1. Sponsored press releases (LEV, B2B, or Product)

Brands can ensure their ready-made press release is published on THE PACK website and amplified across Instagram, Facebook, and LinkedIn, each format priced at €300.

This guarantees visibility and a direct line to an engaged electric mobility community.

2. Storytelling (branded content articles)

For brands needing deeper storytelling, the Branded Content Article option (€825) includes a tailor-made editorial piece supported by images or videos. THE PACK writes the story, publishes it, and shares it across all major channels, offering an authentic, editorial-driven spotlight.

3. Test reviews

The €1250 test review package (with an optional small video for +€925) gives manufacturers an objective, experience-based article backed by custom photography. THE PACK conducts independent test rides in Belgium or the Netherlands, providing valuable insights and social proof.

4. Homepage visibility & extra promotion

To strengthen campaigns, the MediaPack includes:

• Full-screen homepage images (€300/week)
• Homepage video placements (€300/week)
• Additional social media posts (€100 per post per platform)
  All geared toward boosting visibility at key moments.

5. THE PACK dealer ad

Dealers now have a direct promotional opportunity. For €500 per ad, a tailor-made dealer mention can be added to relevant articles, permanently enhancing SEO value and local visibility.

The Brand Ambassador Program: a unique 1-month exposure formula

One of the highlights of the MediaPack is the expanded Brand Ambassador Program, offering an exclusive month-long promotional experience with only one brand featured per month.

This package includes:

• An article
• A complete test review
• Homepage visibility (image & video)
• A small promotional video
• Photography
• Continuous social media exposure
• Real-world visibility as Motorguy (Guy Salens) uses the motorbike for daily riding for 1 month

The full package is priced at €4,950, providing unmatched multi-layer exposure.

THE PACK Plaza returns to EV Experience 2026

Following two successful editions, THE PACK Plaza will return to EV Experience at Circuit Zandvoort on September 24–26, 2026. This event allows brands to showcase models, organize test rides, and connect with thousands of visitors in a real-life setting.

Two participation packages are available:

• Package A – €1,250
• Package B – €1,500

Both options include static display spots, test-ride vehicles, tickets, staff badges, and online visibility through EV Experience channels. With electric two-wheeler adoption accelerating, THE PACK Plaza is a prime opportunity for brands to put their models in front of a motivated and curious audience.

Why this matters for electric motorbike manufacturers

The electric mobility market is booming, but so is the competition. Manufacturers must stand out, tell authentic stories, and reach their audience through credible platforms. THE PACK provides:

• A niche-dedicated community
• Trusted editorial voice
• Frequent, high-engagement content
• Multi-platform distribution
• Real-world visibility through events and ambassadorship
• SEO-rich long-term publications

Whether you’re introducing a model, exploring a market, or building brand awareness, THE PACK’s MediaPack 2026 offers flexible tools tailored to your communication needs.

Get the full MediaPack 2026

Manufacturers, distributors, PR agencies, dealers, and industry partners can download the full PDF or contact THE PACK directly at hello@motorguy.eu