Work with THE PACK
PROMOTIONAL & CONTENT MARKETING OPPORTUNITIES
THE PACK is an independent global electric motorcycle and LEV media platform, active since 2017, with over 100,000 followers across website and social channels. Brands, manufacturers, distributors, dealers, and PR agencies can work with THE PACK through a range of content marketing and promotional formats: from a single sponsored post to a full multi-phase launch partnership.
Contact: Guy Salens — hello@motorguy.eu
Launch Partnership
The Launch Partnership is THE PACK’s primary commercial product — a structured, multi-phase approach to bringing a new electric motorcycle or LEV to the European market. Rather than one-off exposure, it builds a narrative arc across three stages: pre-launch awareness, launch moment, and sustained post-launch visibility. It combines editorial content, social amplification, real-world presence, and dealer network outreach into a coordinated campaign. Pricing depends on scope and is discussed directly.
Individual Content Marketing Options (MediaPack 2026)
For brands looking for specific, standalone visibility, THE PACK offers a menu of individual formats:
Sponsored press release (LEV, B2B, or Product): €300
THE PACK publishes your ready-made press release on thepack.news and promotes it across Instagram, Facebook, and LinkedIn.
Branded content article (Storytelling): €825
THE PACK writes a tailor-made editorial piece based on your input, supported by images or video, and publishes and distributes it across all channels.
Test review: €1,250
An independent, experience-based article with custom photography, based on a real test ride conducted in Belgium or the Netherlands. Optional small video available for +€925.
Homepage full-screen image: €300 per week
Homepage video placement: €300 per week
Additional social media post: €100 per post per platform
Dealer ad: €500
A tailor-made dealer mention added permanently to a relevant article, with SEO value and local visibility.
Download MediaPack 2026 >
Brand Ambassador Program
One brand per month receives an exclusive, month-long multi-layer exposure package. Includes: a branded content article, a complete test review, homepage image and video placement, a small promotional video, photography, continuous social media exposure, and real-world use: Guy Salens rides the bike as a daily vehicle for the full month. Full package: €4,950.
More info >
Our ‘THE DIRT PACK’ becomes electric off-road division of Electric Motorbikes
THE PACK is stepping back from THE DIRT PACK as a standalone content format. Instead, the concept moves forward as the electric offroad division of Electric Motorbikes, active in both the Netherlands and Belgium.
The plan centers on Electric Motorbikes’ growing offroad lineup, which includes the Zero XE, Zero XB, Honcho LiveWire, ReBake and HMW’s FOX-E (and more to follow). In the Netherlands, Electric Motorbikes has secured permission to build a dedicated off-road terrain in the region of Eindhoven, with construction planned for spring 2027. In Belgium, test rider Ziggy Verbeke will make demo bikes available for on-demand testing in out- and indoor enduro parks, drawing on his experience as an instructor and coach.
THE PACK Plaza at EV Experience – Circuit Zandvoort
For the third consecutive year, THE PACK organises THE PACK Plaza at EV Experience, the largest electric vehicle event in the Netherlands, held at Circuit Zandvoort on 24, 25, and 26 September 2026.
THE PACK Plaza is a dedicated electric motorcycle and LEV zone within the event — curated and hosted by THE PACK. Participating brands receive static display space, access to the test ride track on the circuit, tickets, staff badges, and online visibility through both THE PACK and EV Experience channels.
Two participation packages are available:
Package A — €1,250
Package B — €1,500
Both include display spot, test-ride vehicle access, tickets, staff badges, and online promotion. Places are limited.
Regional reach
Content published on THE PACK Global is supported by regional divisions: THE PACK Italia (Italian market), SteckerBiker / THE PACK News (German market). Brands can request targeted regional distribution as part of a campaign.
THE PACK ITALIA >
THE PACK News/SteckerBiker >