THE DIRT PACK: a premium content series built entirely around real-world electric off-road testing
B2B News | Nine years of covering electric two-wheelers teaches you a lot. It teaches you which technologies are here to stay, which brands mean business, and which segments of the market are quietly becoming something extraordinary. For us at THE PACK, that segment has always been electric off-road: motocross, enduro, and motortrial. We have covered it, followed it, and championed it from the beginning. Today, our off-road category counts more than 300 published articles, making it one of the most informative archives of electric off-road motorcycle coverage in Europe. But after nine years of reporting on this world, we decided it was time to stop watching from the sidelines and get our wheels dirty. That is why we are launching THE DIRT PACK.
What is THE DIRT PACK?
THE DIRT PACK is a dedicated test review format (and new category) within THE PACK: a premium content series built entirely around real-world electric off-road testing. Not spec sheets. Not press releases. Actual rides, on actual terrain, with an experienced enduro and motocross test rider behind the bars.
Every THE DIRT PACK review includes a full test ride day at a relevant off-road location, photography, a long-form review article published on THE PACK, and full cross-promotion across all THE PACK social media channels.
Racing is proving the point
Electric off-road motorcycles are no longer just an alternative to combustion – they are winning on the same stages. In recent seasons, electric machines have made their presence felt across hard enduro championships, motocross events and motortrial competitions, with results that have forced even the most sceptical observers to pay attention. Stark Future has demonstrated what an electric enduro motorbike can do against the best in the world. Electric Motion and Honda continue to push the boundaries of what is possible in trial competition. The racing results are no longer a footnote – they are the headline. For brands competing in this space, the message is clear: the performance argument has been won on the track. What comes next is winning it in the media. THE DIRT PACK is here for that part.
1. For electric off-road brands: ‘THE DIRT PACK’ Review
If you are building electric off-road machines and you want them tested, reviewed and presented to a European audience that is already engaged and already interested – this is the format you have been waiting for.
THE DIRT PACK operates across multiple locations. We work with enduro parks, motocross circuits and off-road venues, including indoor facilities, across Europe and even beyond. We come to you, or we find the right terrain together. The package is straightforward. One test day. One full review. One strong piece of content that lives permanently on THE PACK and reaches our full audience.
The package is €1,750 (excl. VAT) per bike. Travel costs can be discussed if necessary.
Every ‘THE DIRT PACK’ review includes:
- A full test ride day at a relevant off-road location with Ziggy, our own test rider
- Photography
- A long-form review article published on THE PACK
- Full cross-promotion across all THE PACK social media channels (100K followers)
2. Gear, clothing and accessories, tell your story
THE DIRT PACK is not only a platform for electric off-road motorcycle manufacturers. It is also an opportunity for the brands that surround the rider: helmet and clothing manufacturers, protection gear specialists, luggage and accessory suppliers, and everything in between.
Electric off-road riding is a complete ecosystem, and the riders who follow THE DIRT PACK are exactly the audience that gear brands want to reach. Suppliers can publish their story on THE PACK as premium sponsored content, a dedicated article that goes beyond a product listing and tells the brand story in a way that resonates with a passionate, engaged readership.
Whether you produce enduro boots, after-market parts, adventure helmets, off-road protection, hydration systems or any other product that belongs on or around an electric off-road bike, there is a place for you in THE DIRT PACK. The format is straightforward: we write it together, we publish it on THE PACK, and we promote it across all THE PACK social media channels. More info and prices? Contact Guy Salens >
From news to the real thing
THE PACK is no stranger to electric off-road: the platform has built a dedicated off-road category that now counts more than 300 articles. But reading about it and living it are two different things. Guy Salens: “Now with THE DIRT PACK we go a step further and have the real stuff.” That step is exactly what THE DIRT PACK represents, moving from reporting on the revolution to riding it.
The team behind it
THE DIRT PACK is a two-man operation built on complementary strengths. Guy Salens, founder of THE PACK and nine years in electric motorcycle media, leads the production and organization side, and handling all the content.
Alongside him is Zeger ‘Ziggy’ Verbeke, an experienced enduro rider who brings the technical riding knowledge and the authenticity that this kind of review demands. Ziggy is a certified motorcycle instructor (recognized by the Department of Mobility & Public Works) and MX Initiator (Flemish Trainer School / Sport Flanders). Ziggy is also the founder of Mototerapia Belgium, an innovative social initiative that brings therapeutic motorcycle experiences, primarily using electric bikes, into hospitals and care environments. Two people who live and breathe electric two-wheelers, on and off the track.
3. A growing map of electric off-road destinations
THE DIRT PACK is not just about the bikes. It is also about the places where they come alive. Across Europe, a quiet revolution is happening at grassroots level, motocross terrains, enduro parks and off-road venues are opening their gates to electric riders, and some are making the full switch to electric-only. THE PACK is building a dedicated database of these initiatives, mapping the growing network of electric-friendly off-road destinations across the continent. From dedicated electric MX circuits in Belgium to indoor enduro parks in Germany and beyond, the list is growing fast.
Venues can join our future database at 2 levels. A basic listing – name, location, contact details and a short description – is completely free. A pro listing adds an extended profile, with a link to a tailor-made article and a social media shoutout across THE PACK channels for €250 per year. The article can be updated every year with new pictures or the latest information. We will add all these new features at our next MediaPack 2027.
Are you running or developing an electric off-road park in Europe? We want to hear from you. Contact Guy Salens at hello@motorguy.eu and get your venue on the map.
Get in touch
THE DIRT PACK is now open for bookings. If you want to be among the first featured, this is the moment to move. Contact Guy Salens at hello@motorguy.eu
