THE DIRT PACK: a premium content series built entirely around real-world electric off-road testing
UPDATE OCTOBER 7TH: Our ‘THE DIRT PACK’ becomes electric off-road division of Electric Motorbikes.
THE PACK is stepping back from THE DIRT PACK as a standalone content format. Instead, the concept moves forward as the electric offroad division of Electric Motorbikes, active in both the Netherlands and Belgium.
The plan centers on Electric Motorbikes’ growing offroad lineup, which includes the Zero XE, Zero XB, Honcho LiveWire, ReBake and HMW’s FOX-E (and more to come in the near future). In the Netherlands, Electric Motorbikes has secured permission to build a dedicated off-road terrain in the region of Eindhoven, with construction planned for spring 2027. In Belgium, test rider Ziggy Verbeke will make demo bikes available for on-demand testing in out- and indoor enduro parks, drawing on his experience as an instructor and coach.
Beyond recreational riding, the division is also building an institutional track: off-road terrain and training tailored to organizations transitioning their fleets to zero-emission mobility, with growing contact across government services.
Electric offroad is a segment on the rise, even as overall Benelux sales figures remain modest for now. Positioning THE DIRT PACK as a dedicated division, rather than a media product, gives the concept an operational base to grow from as the category matures.
THE PACK will continue to cover the initiative as an independent medium, reporting on select developments as they happen.
Alongside Guy is Zeger ‘Ziggy’ Verbeke, an experienced enduro rider who brings the technical riding knowledge and the authenticity that this kind of review demands. Ziggy is a certified motorcycle instructor (recognized by the Department of Mobility & Public Works) and MX Initiator (Flemish Trainer School / Sport Flanders). Ziggy is also the founder of Mototerapia Belgium, an innovative social initiative that brings therapeutic motorcycle experiences, primarily using electric bikes, into hospitals and care environments. Two people who live and breathe electric two-wheelers, on and off the track.
