A new name is making noise in the European e-motorcycle scene: BBM Motorcycles
Electric motorcycles
Barras Brothers Motorcycles, BBM Hiro Streetfighter, BBM Motorcycles, Hiro Platform, Saroléa
Author: SteckerBiker.de – Edited by THE PACK – © Photos: BBM Motorcycles
In northern Spain – more precisely, in the Basque Country between the Pyrenees and the Atlantic – something is stirring that’s making waves in the electric motorcycle scene. It’s called BBM Motorcycles, and instead of showing up with a single prototype, the young company is launching an entire platform: the Hiro.
First out of the gate is the Hiro Streetfighter, a powerful naked bike with the kind of fast-charging capability that could finally make long-distance electric touring a reality, 100 km of range in around nine minutes on a CCS fast charger. That’s not ‘grab a coffee while you wait’ charging, that’s a pit stop.
Beyond city limits
BBM clearly doesn’t want to play the ‘urban mobility, short range’ game. Their message is bold: performance without excuses. Electric power that feels like a proper motorcycle, not a compromise. The Hiro platform is designed to spawn several styles, from Roadster and Café Racer to Scrambler, with the Streetfighter leading the charge.
The brothers behind BBM
BBM stands for Barras Brothers Motorcycles, founded by Guillaume and Benoit Barras. The French siblings aren’t new to the scene, they’ve made a name for themselves in Hong Kong’s custom world with their workshop Angry Lane, known for sharp design, obsessive detail, and a no-nonsense aesthetic.
BBM is essentially the next step in that evolution: high-quality, minimal-plastic, design-driven motorcycles that happen to be electric, but without looking or feeling like an eco-conscious compromise.
The idea was born from frustration. As Guillaume and Benoit tell it, customers started asking for tailor-made electric bikes, but nothing on the market matched what they, as riders, would want to own: too heavy, too little range, too slow to charge, too much plastic, too little soul. So they decided to build their own foundation, not just a bike, but a modular platform that could evolve. That foundation became Hiro.
The mission: electric performance, no excuses
BBM’s mission is crystal clear: reinterpret classic motorcycle design with modern electric performance, premium materials, and true customizability. The Hiro bikes should deliver the same thrill and character that riders expect from combustion machines, only quieter, cleaner, and smarter.
That mission extends beyond performance. BBM is pushing sustainability as part of the design DNA. The Hiro’s bodywork uses bio-composite panels instead of traditional plastics: lighter, tougher, and fully recyclable. Almost every component is designed to be reused, repaired, or recycled. For BBM, ‘electric’ isn’t just about removing the exhaust pipe; it’s about rethinking the entire lifecycle of the machine.
The Hiro Platform: one core, many characters
The most exciting part about BBM might not even be the Streetfighter itself, but what lies underneath. The Hiro platform is a modular architecture, one electric drivetrain, one chassis concept, one battery system, from which multiple bikes can be born.
The setup features a Chromoly trellis frame, aluminum rear subframe and swingarm, and a geometry that promises neutral, precise handling: 24° rake, low center of gravity, balanced weight distribution. Suspension comes from a 43 mm USD fork with 120 mm travel and a fully adjustable rear monoshock. Radial 4-piston calipers bite into 320 mm discs, proper sportbike specs.
The result? The handling of a high-end naked bike, despite carrying nearly 13 kWh of battery.
And because Hiro is built around the idea of mass customization, every bike can be tailored to its rider, not just colors or accessories, but power delivery, ergonomics, and purpose. Streetfighter, Roadster, Café Racer, or Scrambler: same core, different soul.
Collab with Maison Saroléa (Belgium)
Kurt Fierens – Maison Saroléa (on LinkedIn): “The newly unveiled BBM Hiro is turning heads, and we’re proud to share that Saroléa is supporting this groundbreaking project, contributing our expertise in high-performance drivetrain , lightweight structural design and advanced battery technology.
At Saroléa, we’ve always believed that true innovation happens when design meets engineering excellence. In the BBM Hiro project, we’re applying our cutting-edge know-how to help push the limits of efficiency, performance, and sustainability in electric motorcycles.
Projects like this highlight how partnerships across the industry can accelerate progress. By combining visionary design with state-of-the-art technology, we’re collectively shaping what the next generation of mobility will look like.
A special shout-out to the founders, the Barras brothers, your vision, passion, and perseverance are truly remarkable.”
The first model: Hiro Streetfighter
As the name suggests, the Streetfighter is the most aggressive expression of the Hiro platform. It’s about torque, response, and raw riding feel. The radial flux permanent magnet motor delivers 94 hp (70 kW) peak and 150 Nm of torque directly at the wheel. Rev ceiling: 12,000 rpm, top speed: 190 km/h, electronically limited.
At around 200 kg ready to ride, it lands right in the sweet spot of conventional big-bore naked bikes. That’s a major statement, most high-performance e-motorcycles still suffer from excess weight, but BBM clearly wants the Hiro to handle like a real sport machine.
Battery tech and fast charging
The 12.96 kWh, 360-volt battery pack sits at the core of the bike. It’s not a sealed monolith but a serviceable, upgradable unit built for longevity. The cells are high-performance 3C types, capable of sustaining heavy charge and discharge rates. Cooling is passive for the battery, liquid for motor and inverter.
And then there’s the charging claim: 100 km of range in about 9 minutes on a CCS2 fast charger. From 20% to 80% in around 15 minutes, suggesting an effective charging power near 30 kW, exceptional for a battery of this size.
On AC power, 0–80% takes roughly 78 minutes (6 kW), and from a household plug about 2.5 hours. That means real-world flexibility: blast through twisty roads, stop for a coffee, and get back on the throttle.
Range and ride modes
BBM cites a real-world range of over 220 km in urban conditions. Multiple ride modes, Initiate, Range, Cruise, Wet, Sport, adjust power output, regeneration, and throttle response. Riders can even create their own profiles via the BBM Dynamic App, fine-tuning regen, throttle mapping, or even mimicking the feel of their previous combustion bike.
That’s clever: easing the psychological shift from petrol to electrons.
The digital backbone: BBM dynamic app
The Hiro series comes tightly integrated with BBM’s Dynamic App, which acts as a digital garage and ride companion. It shows vehicle health, maintenance data, range, and charge status. Route planning includes smart charging suggestionsbased on terrain, distance, and conditions, not just the nearest charger. Over-the-air updates keep the system evolving, adding new ride modes or improved navigation over time.
Price, timeline, and production
BBM expects the Hiro Streetfighter to start at €16,900 (before taxes). Pre-production prototypes are scheduled for mid-2026, with EU homologation to follow the same year, and North American and Asian markets in 2027.
Production will take place in Spain’s Basque Country, leveraging the region’s expertise in lightweight materials, battery systems, and precision manufacturing. ‘Made in Europe’ isn’t just a label, it’s part of the brand identity.
SteckerBiker’s take
BBM isn’t just launching a new motorcycle, they’re launching a new way to build motorcycles. The Hiro platform could bring real variety to the e-motorcycle world, where most brands still release one-off models. Modular, customizable, fast to develop, that’s smart business and good news for riders who crave individuality.
And the touring capability angle? Long overdue. With a near-13-kWh pack, 220+ km range, genuine sportbike performance, and ultra-fast charging, the Hiro Streetfighter could be one of the first electric bikes to make long rides feel natural.
If BBM delivers on its promises, we might just be witnessing the rise of a new European player ready to redefine what ‘electric performance’ really means, not just for the city, but for the open road.
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