In the electric 2-wheeler mobility industry, BALISTRON is a newcomer. Mert Gucluer, the founding partner and executive, has already been in contact with THE PACK several times. At EICMA 2024, the company made its global debut and announced plans to enter European markets following the November 2024 show. After over 20 months of extensive development and testing, BALISTRON is ready to launch four motorcycle styles – scrambler, naked, sport, and cruiser – in Europe.
Guy Salens – THE PACK: “As I observed the SPORT model, I couldn’t help but notice what looked like exhaust pipes. However, upon closer inspection, I learned that they were actually sound speakers! It turns out that some members of the BALISTRON team have experience in the automotive industry and enjoy incorporating elements from cars into their designs. While this may not be everyone’s cup of tea, there is an option to remove the speakers or mute the engine sound with a simple button. The system offers various motorbike sounds to choose from. It’s certainly a bold move to prominently feature these speakers, almost resembling exhaust pipes on an electric motorbike, but it also shows BALISTRON’s desire to appeal to traditional motor enthusiasts”.
During EICMA in Milan, the brand’s initial introduction and product showcase to the corporate partners and motorcycle enthusiasts was a great success, according to Mert Gucluer.
Mert revealed that BALISTRON is a highly ambitious company with numerous plans in the works: “Our goal is to provide an alternative to traditional energy companies. We specialize in electric-powered mobility products, starting with two-wheelers but expanding to four-wheelers and three-wheelers soon. Our plans don’t stop there; we also have our sights set on developing mobility options for sea and air travel. One thing that is integral to our brand is prioritizing the joy of driving and easy ownership, while also incorporating high standards of comfort and safety into our designs.”
About BALISTRON
Founded in 2022, BALISTRON’s roots can be traced back to the late 2020s when the concept of investing in electric mobility was first introduced. As a company dedicated to revolutionizing transportation and becoming an industry leader in sustainable and eco-friendly solutions for urban areas, BALISTRON prioritizes cutting-edge technology and environmental responsibility. Their ultimate goal is to make a positive global impact on cities and communities through their innovative approach to mobility.
BALISTRON is currently developing distribution channels across Europe.
