B2B News | EICMA 2024 | In a recent announcement, Yamaha Motor Co. revealed their investment in French electric vehicle company Electric Motion SAS. This company specializes in producing electric motorcycles for trials and off-road use. The goal of this investment is to increase the visibility of both brands in the electric motorcycle market and to explore the potential for competition with these eco-friendly vehicles. As strategic partners, the two companies will combine their individual strengths and resources to investigate joint opportunities in technology advancement.
Established in 2009, Electric Motion (located in Saint Brès, France) has been distributing their products under the brand name “EM” in over 40 countries worldwide, including Japan. Their presence in the competitive trials and off-road bike market is continuously growing. The company’s products have achieved impressive success in events such as the Trial World Championship, FIM E-Xplorer World Cup (the top electric off-road motorcycle racing series), and other competitions.
At the moment, the business employs approximately twenty staff members. Its sales have been on a steady increase for multiple years, and it has been making a profit for the past 5 years. The founder, primary shareholder, and CEO, Philippe Aresten, is elated and filled with pride at the news of Yamaha becoming an investor in the company.
“This brand has always been close to my heart, especially after having collaborated professionally 20 years ago. The avant-garde technology developed within our company is the basis of the interest shown by Yamaha Motor Company. The support provided by this great company will allow Electric Motion to develop new projects, to improve all processes, while keeping its DNA as an agile, innovative company and soon ready to face the developing competition. I wish to express my deep respect for all of my Yamaha interlocutors. Thanks to my team for the completion of this project which will mark a new page in the history of our company.”, says Philippe Aresten.
As part of the Yamaha Motor Group Environmental Plan 2050, the company is committed to achieving carbon neutrality in all aspects of its supply chain and business operations by 2050. In pursuit of a more sustainable world, Yamaha Motor will also prioritize research and development of new technologies and products that support sustainability efforts.
*Other emissions outside of business activities that include offices, factories, and energy purchases (Scope 1 and 2) that include product use and raw material procurement.
Guy Salens – THE PACK: “Since 2017, THE PACK has been closely monitoring Electric Motion’s progress. We have witnessed the company expand with a range of advanced electric offroad models and the construction of a new factory in France. This is a positive development for the growth of the Electric Motion company and for electric offroad riding overall. My hope is that it will motivate and encourage many individuals to explore and discover the thrill of this sustainable adventure sports.”
