LiveWire launches Twist & Go Promotion, expands to new European markets, and adds new features to S2 lineup
Source: press release LiveWire Group, Inc. | LiveWire is doubling down on accessibility and rider experience with three major announcements: a limited-time global promotion across its S2 electric motorcycles, expansion to new European markets, and a free software update that introduces long-requested features.
Twist & Go Promotion: lower prices, bigger access
From August 28 to October 31, 2025, riders can take advantage of significant incentives on LiveWire’s full S2 lineup. The promotion, called Twist & Go, drops entry pricing to new lows:
- S2 Del Mar™ – starting at $9,999
- S2 Mulholland™ – starting at $10,999
- S2 Alpinista™ – starting at $11,999
These adjusted prices mark one of the most aggressive pushes yet from the Harley-Davidson–born electric brand, signaling a strong play to grow its ridership base.
Expansion into seven new European markets
LiveWire also announced its official entry into Spain, Italy, Poland, Finland, Belgium, Portugal, and Luxembourg. This expansion significantly increases the brand’s European footprint, adding to existing markets such as France, Germany, the Netherlands, the UK, and Switzerland.
With this move, LiveWire is making its full lineup, including the LiveWire ONE, S2 Del Mar, S2 Mulholland, and S2 Alpinista, more accessible to riders across both established and emerging EV markets.
Availability in Europe
LiveWire models will be offered through a growing network of European dealers in each of the newly added countries. Riders can expect full access to the lineup, backed by LiveWire’s service infrastructure and customer support.
To find a local dealer, check model availability in your country, or book a test ride, visit: LVWR.co/locations
Software update: reverse and roll-forward regen
Alongside the promotion, LiveWire rolled out a free software update for all S2 models that brings two key features into play:
- Reverse – controlled backward motion to make parking and tight maneuvering easier.
- Roll-Forward Regenerative Braking – allows riders to engage full regen by rolling the throttle forward.
The update is available immediately in North America, with Europe expected to follow in late Q4 2025.
Growing the electric riding community
Together, the pricing push, the European expansion, and rider-focused update highlight LiveWire’s broader strategy: lowering barriers to entry while refining the ride itself. Whether you’re new to motorcycling or an experienced rider curious about electrification, the current window may be the best time yet to plug into the LiveWire experience.
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