Zero Motorcycles has confirmed its participation in the inaugural Brussels Auto Show. The successor to the renowned Auto Salon will be held from January 17 to 21, 2024 at the Brussels Expo. This modern event not only showcases cars but also emphasizes electric mobility and motorcycles, making it an ideal fit for Zero Motorcycles. They will be displaying their highly anticipated concept bike, the Zero SR-X, at the event.
Motorcycle and car enthusiasts can look forward to an exciting event at the Brussels Auto Show. The show will take place from January 17 to 21, 2024 at the Heysel Palaces, also known as the Brussels Expo. Just like its predecessor, the Brussels Auto Salon, this is the largest automotive event in the Benelux region. With over 400 vehicles from more than 150 companies, visitors can admire a wide range of cars, motorcycles, and trucks. From exotic supercars to classic gems and new premieres, car lovers will be thrilled. Motorcycle enthusiasts can also take advantage of this opportunity to see the latest innovations for 2024 and benefit from “Salon conditions.”
It is essential for Zero Motorcycles to be present at events such as the Brussels Auto Show, which centers on electric mobility and future innovations. Since its establishment in 2006, Zero Motorcycles has been a pioneer in developing cutting-edge technology and providing unique experiences for both riders and motorcycles. As a leading producer of electric bikes, their presence at the BAS is integral.
“It is from this perspective that we are present at the BAS,” says Cees Lengers, Sales & Marketing Manager of Zero Motorcycles for the Benelux. “The setup of this new event provides opportunities to address existing as well as new target groups. We expect a lot of visitors in a short time, to whom we are eager to present the new, expanded 2024 range of Zero Motorcycles. We can’t wait to introduce them to Zero’s new innovations and technologies.”
The Zero SR-X, a concept motorcycle exclusive to the Design the Future program, showcases the cutting-edge innovations of Zero. It combines sleek design elements and disciplined details with the fierce attitude and powerful performance of modern sport bikes. You can see the Zero SR-X at their booth in Hall 6 during BAS.
Another exciting feature at the Zero Motorcycles booth is the DSR/X police motorcycle, demonstrating the potential for law enforcement agencies to switch to an all-electric fleet.
Season Start
The start of a new automotive year was traditionally marked by the Auto Salon. The organizers of the new Brussels Auto Show are determined to continue this tradition. Cees Lengers explains, “For many consumers, the Salon in Brussels was the perfect time to purchase a new motorcycle or make a decision for their future ride.” However, due to the Corona pandemic, when the Auto Salon couldn’t take place as planned, our dealers noticed a significant impact on their sales at the beginning of the year. That’s why we’re thrilled to have this alternative event and are confident that those who would have visited the previous Auto Salon will still find their way to the Brussels Auto Show. Come check out Zero Motorcycles at Palace 6 during BAS! We’ll be showcasing all of our latest models for 2024 as well as an exclusive concept model, the SR-X.”
