Source: Norton Motorcycles | Advanced Propulsion Centre UK | Project Zero Emission Norton will lead the ride towards electrification of two-wheels, enhancing workforce capabilities, local jobs and a competitive UK supply chain. Through the integration of battery, motor and chassis, alongside extensive composite materials for a lightweight solution, this revolutionary motorcycle will simultaneously deliver race performance and touring range.
Dr. Robert Hentschel, CEO Norton Motorcycles said: “Over the last year and a half, we have invested in rebuilding Norton to its innovative, challenging and pioneering heyday. That spirit of innovation will ensure our future electric models provide riders with unparalleled performance that closes the gap between ICE and EV motorcycles by making them comparable in every respect.”
“But we want to lead, not follow and by assembling this team of partners that share our pioneering spirit, we will expand Norton’s capability while gaining knowledge and experience to produce industry-leading electric motorcycles that are designed and manufactured in the UK.”
Ian Constance, Chief Executive of the APC said: “The projects receiving today’s investment highlight the breadth of technologies needed to help the UK accelerate to net-zero emissions. They’re reimagining not just vehicles, but transport in general. Norton is an iconic British brand with a proud history. From making motorcycles to supporting the Second World War effort to developing the world’s first production superbike, they are now looking to the future with an electric bike that will deliver both performance and range radiating from a UK manufacturing base and strengthening highly-skilled jobs and green growth.”
Guided by a design-led philosophy and a relentless commitment to perfection, the electric products will still look unmistakably Norton. The project’s team will refine the traditional Norton design DNA, but with modern twists introducing industry-leading innovations and digital solutions. Electric products to date offer either range or performance, as the weight and size of the battery compromise vehicle design. However, using the extensive engineering and design experience within the Norton team, this project looks to eliminate that compromise while simultaneously delivering race performance and touring range.
“This significant funding investment is a momentous milestone for the brand as it marks the beginning of our electrification journey and fulfilling our ten-year product plan. Norton is an exemplar of modern luxury and unafraid to challenge the status quo, innovating for the future of mobility while staying true to our British heritage. It also brings into focus our desire to support the UK in its mission for a net-zero automotive future. Working alongside our world class partners, we’re confident that project Zero Emission Norton will eliminate the current dispute between a conventional and electric motorcycle to create EV products that riders desire – motorcycles that blends Norton’s uncompromising design DNA with racing performance, touring range and lightweight handling.” says Dr. Robert Hentschel, CEO Norton Motorcycles.
Each partner on the project will have a specialist part to play in project Zero Emission Norton. Delta Cosworth will design the battery pack, while HiSpeed Limited bring motor design and manufacturing skills. Formaplex Technologies have expertise in precision composites manufacturing and M&I Materials will support on applications of dielectric cooling oils. INDRA specialise in vehicle to home charging technology and WMG (The University of Warwick) major on battery technology, modelling and toolchain development.
Previous article(s) about Norton Motorcycles at THE PACK:
