ReBake Motors launches in Stockholm with focus on electric cargo tools for urban transport
B2B News | A new Swedish manufacturer has entered the electric light vehicle market. ReBake Motors, based in Stockholm, officially introduced its brand on 26 October 2026, with plans to develop a range of electric vehicles and mobile cargo tools aimed at urban transport of people and goods.
A company built on industry experience
ReBake is led by Founder and CEO Karl Ytterborn, who brings more than ten years of experience in the electric vehicle sector. According to Ytterborn, that period covered both the high points of the industry and its sharp downturns, giving the team direct exposure to the difficulties manufacturers in this segment have faced.
The company says it has used that background to reconsider the full vehicle lifecycle, from design and production through to the ownership experience. Its stated aim is to lower the barriers for people and businesses considering a switch to electric transport.
Ytterborn also outlined a long-term ambition for the brand, saying he wants ReBake to still exist a century from now and to have contributed to electric transport becoming a routine option in European cities.
Focus on urban cargo
ReBake positions its products as robust electric vehicles and mobile cargo tools, designed and engineered in Stockholm around practical, everyday use. The company targets the evolving ways goods and people move through cities, a segment where light electric cargo vehicles are increasingly used for last-mile logistics, trades and service operations.
The brand states that accessibility is a core part of its plan, with the goal of making high-quality electric mobility available to a broader range of users.
Full reveal on 3 November
No model names, specifications, pricing or production details have been released so far. ReBake says its model range, website and complete product information will be presented on 3 November 2026.
THE PACK will follow up with details of the ReBake line-up once the information becomes available.