THE PACK Plaza comes to Motor Bike Expo Verona: electric motorcycle brands invited to join
THE PACK is partnering with Motor Bike Expo (MBE) to bring THE PACK Plaza to Verona, Italy, for the show’s 2027 edition, running 22-24 January at Veronafiere. The collaboration marks THE PACK’s first presence at MBE and extends its offline exhibition format to one of Europe’s largest motorcycle trade shows.
About the collaboration
THE PACK Plaza and MBE have agreed on a mutual collaboration to give electric motorcycles and light electric vehicles a dedicated presence at the show. Motor Bike Expo is the unmissable event for motorcyclists, and past editions have drawn around 180,000 visitors, more than 700 exhibitors, and 800 accredited journalists across roughly 120,000 square meters of exhibition space at Veronafiere.
THE PACK Plaza will occupy a defined area within the show where visitors can see, compare, and sit on electric motorcycles and mopeds from multiple brands in one place – a format THE PACK has already run at other events.
Coordination by THE PACK Italia
The Verona edition of THE PACK Plaza will be coordinated by THE PACK Italia, the Italian regional team operating under license within THE PACK network. THE PACK Italia will handle local logistics, exhibitor coordination, and on-site editorial coverage in the lead-up to and during the show.
Participation fee
Brands can take part in THE PACK Plaza at Motor Bike Expo 2027 with one electric motorcycle or moped for €1,200.
Call for participants
THE PACK is now inviting electric motorcycle and moped manufacturers to take part in THE PACK Plaza at Motor Bike Expo 2027. Brands interested in exhibiting their models to MBE’s audience of riders, dealers, and press are invited to get in touch.
Interested brands can reach out via THE PACK Italia to Fabrizio Tiriolo (sales@thepack-italia.it) or Marco Ghezzi (hello@thepack-italia.it). Existing global contacts can reach out to Guy Salens via hello@motorguy.eu.
