Source: Yamaha Motor Europe Switch ON launch video | Eric de Seynes – President and CEO of Yamaha Motor Europe – announced the company’s entry into the world of electric personal mobility. In the Switch ON campaign premiere video, Yamaha reveals some details of the planned electric models and how they will be developed to meet the needs of a wide range of customers in our ever-changing world.
Yamaha plans to launch the production-ready NEO’s electric scooter with a removable battery in the coming weeks. This scooter was already presented at the Tokyo Motor Show in 2019 as the prototype “E02”.
This will be followed by Yamaha’s first 125 cc equivalent electric scooter (a model name for this has not yet been determined but shown here as the E01 concept). But according to Eric de Seynes, Yamaha will select first a major European city to launch this scooter in a sharing fleet as in a learning process. A partnership with governmental agencies and local administrators will be set up to get mileage experience. After 2 or 3 years, Yamaha will be sure to launch the final models.
Yamaha is also launching three new, in-house e-bikes for the “All Mountain”, “Gravel” and “Urban” segments. Detailed information will follow in the summer.
But the surprise came at the end of the video where Yamaha presented the B01 concept, a fresh design that combines the functionality of a speed pedelec and the performance of a moped for urban terrain. Yamaha Motor Europe and its long-term partners Fantic Motor and Motori Minarelli will continue to develop the B01 into a production-ready model for 2023.
Eric de Seynes concluded with an optimistic statement: “Yamaha looks forward to further expanding its individual mobility offering and opening a whole new chapter in the company’s history. With world-class technical know-how and professional sales partners behind them, the introduction of these new electrical products and associated services will inspire a new generation of customers.”
Pictures from Yamaha Motor Europe video launch campaign
